Well at least someone can see the root of the comment. The point is that there's no secret that the majority of guys that make a practice of recommending things have some strong inherent (sp?) bias against major titles, which effectively shuts off choices that someone may like if they gave it a chance. On the flip-side, buying what Marvel tells you to buy, well that's what got Thing cancelled since they usually push nothing but flagship and flagship motivated events.
My solution was to do some internet research, get several different views and then go out a buy something. I never said he had to go into poverty buying random titles till something stuck. In addition, if he knows his favorite characters, then he has a core to work with it.