Protar
Civilian
- Joined
- Feb 11, 2015
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- 858
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Its a different situation entirely. GOTG was separate. It wasn't really advertised as part of the MCU, it was marketed differently. It was seen as its own thing (and it had a brilliant marketing plan). Sure, there is tie in potential, but it was at the same time, separate. Plus it is kinda a different genre all together.
Black Panther, Captain Marvel, Doctor Strange...they are all kind of the same as Ant-Man...B-list heroes that Marvel plans to fill Phase 4 and beyond with (due to the actors of Phase 1-3 being over it).
Beyond that, I am not saying it makes sense. I am not saying because audiences do not respond to Ant-Man, they will not respond to Doctor Strange. I am saying that studio logic would make one hesitant to take a shot on a B-lister after one bombs. In the end, the show business is still a business and using something like Ant-Man as a model can provide guidance on anticipated success of someone like Black Panther. As such, a studio may use such models to determine how best to invest moving forward.
If Marvel followed that logic we wouldn't even have an MCU. They would have given up after the Hulk.
Even if Ant-man bombs they're not going to cancel half of their phase 3 slate. Ant-man is going to be a completely different movie to BP and CM, which will presumably be less wacky and more in line with the usual Marvel films.