Someone should write a really well thought out letter that addresses all the complaints and concerns over the Spider-Man comics. Make it the best that you can and not too long as to not bore the person reading it.
Then what you do is go to the other message boards and get a petition going. Get as many names that you possibly can, attach them to the letter, and BAM, there ya go.
It's really crazy how some people here will just sit and eat something that they don't like. I've already seen a bunch of posts where people are like, "Oh, what's THAT going to do?"
Well, it can do a lot if it's you and thousands upon thousands of others doing it.
Of course Quesada and JMS don't personally read the letters and criticisms. In all honesty, where would they find the time to do that? But that's THEM. That's not the head of Marvel Comics. They guy, or girl, that Quesada has to answer to. Because EVERYBODY has to answer to somebody.
This is why Spider-Man hasn't changed though. Too many nay sayers with the whole "Quesada and JMS don't read it...". It's not about THEM reading it. It's about getting it to the correct people who will show it to someone in marketing and say, "Oh, wow, that's a lot of people who are upset with Spider-Man...and if we do go through with this we're going to be taking a severe hit in the sales department".
As I've said...if you really do want to change it, then do it. Strength in numbers. If you just sit there and say, "Oh, they won't read it..."...well, nothing is going to change and you might as well not read a Spider-Man comic EVER again.