Just a question about this film. Given the size and scale of Asian cinema why exactly are people this excited for this film? I've seen a lot of people talking about seeing themselves on screen but I'm a bit puzzled by this give how big the film industry is and all the content that you can get from there. Is it just a case of access? We've got a dedicated TV channel to international content and get trucks loads of content from the region, as well as Netflix having a massive library of films and tv shows from there. Do Americans not have anything like this? I get why Black Panther would generate this type of buzz given there's not much African content that's readily available, but I don't get why this would.