WB exec: "Well hell, if Superman can't be a huge blockbuster then just imagine the results for other superhero solo projects".
Not an exact quote but I imagine that's what they are thinking. However, that line of thinking is somewhat flawed. They gave us a Superman movie that had a Maury Povich who's your daddy storyline with a superhero who just lifts things. Did they really think that would make a massive amount of money? Because if they did, then they are idiots.
He didn't just lift things in SUPERMAN RETURNS. He lifted a CONTINENT, an AIRPLANE and a SPACE SHUTTLE, flew at incredible speeds and did some great maneuvers while doing so.
He also used his Heat Vision and Superbreath. He also walked into a hail of bullets and had them bounce of his chest.
And since when do people have a problem with Superman lifting heavy things? I mean, I get that he didn't punch anyone, but *****ing about his power usage in SUPERMAN RETURNS? Come on.
In a lot of ways, Superman just lifted things in SUPERMAN: THE MOVIE, and the film made a ton of money. Granted, it was an origin movie, and the first really ambitious superhero movie ever...
Still, the powers Superman used had nothing to do with why people didn't attend the movie in droves.
SUPERMAN RETURNS, while not reaching Superman's full potential, was nontheless an interesting, relevant story about The Man of Steel, with several huge action sequences and fantastic effects. If I'm WB, I'd be wondering why it didn't make much money, too.
I'm guessing it's because SUPERMAN RETURNS was a bit too "boring" for most people. Too much story, not enough continuous action, I.E something like BATMAN BEGINS or SPIDER-MAN. If people did see it, then most didn't go see it again.
A Superman movie was not made that used the character's fullest potential (both in story and use of other characters) so its not fair to judge other potential superhero movies based on Superman's "failure".
You can easily make that argument about almost any superhero movie franchise out there on some level.
They have to realize that they didn't deliver the best Superman product they could have. Had they done so, and the movie still "failed" then I would be willing to understand their reluctance in adapting other superhero solo projects.
It's irrelevant that it wasn't the best Superman product that could have been delivered. It was a pretty good product as a film. It was a huge movie, with huge, epic action sequences and plenty of drama and humor to boot. And it was about Superman, and it wasn't exactly panned at the box office, either. And people didn't go see it in droves. You think it's because the general public gives a crap about how faithful SUPERMAN RETURNS was to the mythos, or that Superman wasn't fighting Braniac? I sure don't.
Rushing didn't exactly help the situation. It just made it worse.
How so? The script is what it is, the effects clearly weren't all that effected, and FOX wanted Cyclops marginalized regardless of Marsden's schedule. In what specific manner did "rushing" the production of X3 actually hurt the end product? Would Zak Penn and Simon Kinberg have suddenly sprouted amazing talent if they waited another six months to a year?
You seem to think that making solo movies is an impossible thing to accomplish.
No I don't, and I never said that. If WB was a comic book studio, and didn't have to make TONS of other movies in other genres, it would make sense to see two, three superhero films a year come out from them. But since they've already got HARRY POTTER, the Batman franchise, and numerous other franchises and one shot films slated, it's not as simple as going "Ok, in 2010, we're gonna have GREEN LANTERN, WONDER WOMAN and THE FLASH".
Let's be honest with ourselves. While solo efforts delve deeper into individual characters and their individual mythologies, the Justice League roster does not consist of characters that you have to "get to know" before JLA film will work. These are iconic, easily relatable characters.
People went into X-MEN blank. Think anyone came out of that not knowing at least the basics of what each character was like?
They're adding more risk with this, too. JL isn't X-men. X-men was always a team from the start. JL is about individual heroes coming together. Each who have their own seperate history.
How do you figure the risk factor changes? The concepts are still a team of individual characters.
If it fails they've just tarnished about five potential franchises before they even got started.
BATMAN & ROBIN didn't kill the Batman franchise. I doubt WB would forever abandon all plans for Green Lantern, The Flash and Wonder Woman if a JLA movie failed (which is highly unlikely).
With the added effect of hurting an already weakened Superman franchise and messing with their successfully rebooted Batman franchise.
How would JLA be messing with the Nolan franchise?
What happens next?
They'll just make Batman films for the next ten or twenty years.
Try four. I don't expect WB to be making Batman films after the third movie.
Constantine doesn't really match. It's like Catwoman. They changes so much of the premise it may as well have been called something else.
They changed the character's hair color and nationality. Yeah, that's a big change, but other than that, the movie was fairly faithful to the source material. And it was a good flick, and people ate it up. I would call it a success on WB's part.
A huge one.
Watchmen doesn't count since it hasn't been released. No-one knows whether it will fail or not.
Does anyone actually expect WATCHMEN to fail?
Begins was a critical success. It got enough money to warrant a sequel. Nothing bad about that.
I'm not talking about movies that were bad. I was being sarcastic. Pointing out that WB's comic book/superhero movie output over the last several years has been fairly impressive in most respects.
A respected director isn't the only problem. What if said director doesn't "get" the property? Or makes a version which the public doesn't like such as Singer?
What if the director does get the property?
What if it doesn't?
This simply means they need to spend their money wisely and hire directors who can work with less but make a film look more expensive then it actually is. Like Joss Whedon or Robert Rodreguiz.
I don't think that's going to work with a project like this. This aint SIN CITY. This is THE JUSTICE LEAGUE.
Generalising super-hero movies over one failure isn't a good idea. Superman isn't Green Lantern who isn't Wonder Woman.
Which is why they're set on making JLA to feel out the public's feelings about these heroes.
Superman isn't GL or WW. Exactly. I would say that over the majority of the last 50 years, Superman is far and away the most popular and iconic superhero in the world. GL and WW aren't even close to his level of popularity.
So if a close to $200 million dollar Superman film performs less than impressively when it's the first one in decades, what is WB's incentive to throw $170-200 million into Green Lantern and Wonder Woman projects?
Superman Returns didn't stop Hellboy or Spiderman succeeding did it? because they're seperate concepts which were given respect by the studios who made them.
SPIDER-MAN is a different case. SPIDER-MAN clearly has a massive built in market: Children. Now, I suppose Superman could have, and that's likely where WB made a misstep in their film production.
I loved HELLBOY, but HELLBOY cost a THIRD to make of what SUPERMAN RETURNS did. And it made it's money back, but it wasn't such a huge success at the box office that you can call it a smash hit.
HELLBOY cost $66 million. It made $99 million worldwide. A decent performance, but not a massive hit on any level. If anything, DVD sales are what made HELLBOY 2 a reality.
Every film is unique in their execution. SR proves that WB can't depend on the name on the title for instant success or a truly great movie.
True. Which is exactly what I'm saying.
I'm sure they know all about Batman and Superman but does WB have any clue about the personalities and histories of WW, J'onn, GL or Flash?
I'm pretty sure someone inside WB does. But does most of the public?
I mean, I want to see other heroes get movies as much as any of you, and I want to see a JLA movie. I wish there was an easy answer to all this. But clearly there isn't. And I don't really blame WB for that at this point. Maybe if THE DARK KNIGHT is an enormous hit...