Erzengel
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I think the era of the movie star is dying. With the rise Rotten Tomatoes and Metacritic, more and more audiences domestically are realizing no longer have to rely on starpower as much as they used to in order to gauge whether a movie will be worth their time. Now, there are some exception as not every RT Fresh or Good rating on Metacritic will be successful reviews wise (like Edge of Tomorrow), but for the most part people are relying on RT and Metacritic more to gauge whether a movie will be worth their time.
I mentioned this in the previous EOT thread. This is Cruise's 3rd movie in a row since MI: GP and domestically it hasn't done well. All 3 movies got good reviews, had action but couldn't even touch $100 million. Even MI: GP probably should have made more but at $209, it's still decent.
While I do agree that most movies now are not star driven as much as it was in the 80s and 90s, I think domestically US fans don't care for Cruise regardless of how good his movies are.