Dread
TMNT 1984-2009
- Joined
- Oct 11, 2001
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It sold reasonably well, didn't it?
According to the article Paul O'Brien wrote for THE BEAT for their Feb. 2007 sales (which was when the last issue of Oath shipped), it finished at 25k and within the Top 75. The first issue sold at 40k in October '06. Of course, it had to contend with CIVIL WAR; in Feb, the last issue of CW sold over 200k, and then there were the tie-in's. Still, 40k was a lower debut than THE ORDER started out with (issue one sold around 50k, give or take), and by issue #5, both were selling the same number. Just THE OATH was a mini and THE ORDER was an ongoing, which meant diminishing sales every month of over 10% were less forgivable.
One could claim that a 5 issue mini starring Dr. Strange with a creative team that is critically acclaimed but not as "buzztastic" as BKV & Martin (unlike, say, Millar and Romita Jr. on anything, be it WOLVERINE or KICK-ASS), those numbers were not too shabby. But Marvel often aims higher with many projects. The only reason RUNAWAYS hung around for so long was because sales HELD STEADY around 25-27k for most of BKV's Vol. 2 run (it ticked upward slightly for his final issues). THE ORDER, sadly, was clearly not holding a steady audience. Even if a few of us were actually part of one.