You know, I don't think focusing on Heath Ledger is just because he died so prematurely. Even if Heath were still alive today the marketing and promotion of the film would still be revolving around his performance as the Joker because it's just that good.
I have to disagree. Heath would have received Oscar talk even if he was alive today and the Oscar buzz certainly isn't for pity sake either.His performance is remarkable. That much is true. But I seriously doubt this film was made with the intention of being all about Ledger's performance. That's what it's become though. And to say that his death has little or nothing to do with that is naivety at it's finest.
I personally NEVER get tired of hearing Oscar buzz for Heath. I just think he deserves all the praise and recognition because his performance looks extraordinary.And anyone that doesn't find the constant talk of Oscars more than a little ridiculous, isn't paying enough attention. As of late, you can't hear or read anything about his performance (or even the film itself for that matter) without the word Oscar being mentioned.
As to where the rumors started: I recall reading several times that the buzz started very shortly after his death. Long before any critics would've be able to screen the film. And in all honesty, I wouldn't be the least bit surprised if the rumors were started by the studio solely to build hype for the film. Make no mistake. We're talking about WB studio executives and producers. Sure, they'll sing an actor or film's praise until they lose their voice. They'll make you believe what they're telling you. But at the end of the day, the only thing those people care about is making more money. And if generating buzz of Oscar gold will guarantee that, you'd be foolish to think they wouldn't.
It was, the word of Heaths performance got around during filming and just generated from there.Funny I seem to recall the buzz starting before his death. Probably gathered apace after his death but I'm pretty certain the word was sensational before his death. I could be wrong though.