We need to stop treating monster films differently.
There are plenty of movies that are able to balance their set pieces and their characters. That's what these filmmakers need to do.
I think I'm in the minority, but I thought Kong Skull Island did it well for the most part. I loved the whole Captain Ahab thing with Samuel L Jackson's characters and I liked the platoon of soldiers.
What I didn't like were Hiddelston, Brie Larson, and John C Reily (he gave a good performance but he really felt like he was in a completely different movie)
Again it's not that difficult for filmmakers to do. It's not impossible. The monsters are action set pieces. Or at least they should be treated that way. That's all they're there for, to fight. So treat them as such. Plenty of movies have great action set pieces, but still have good characters. They're not mutually exclusive. And I don't get why these monster or giant robot movies are being graded on a curve.
Don't delude yourself 48 mill for a domestic haul opening weekend isn't good for a 170-200 million dollar movie.