What they are saying is fragmentation. Have 100 films, you have 100 different audiences. Have 50 films, you have 50 audiences. 10 films, 10 audiences. The number of people in the audience doesn't change but the amount of money they bring to a single film does.The most perplexing thing to me is that Lucas and Spielberg seem to believe that if you offer too many choices to people, people will inevitably choose nothing at all. Now we've had a large amount of high profile flops this summer, yet we've also seen, just as we have summer after summer, a few films make an extraordinary amount of money as well. It's hard to argue that films like RIPD or After Earth would've done much better without such massive competition; these films didn't seem to connect much with audiences in the first place, nor did they seem to be received well either.
Fragmentation is there too. While it's an exceptional example, M*A*S*H pulled in "a Nielsen rating of 60.2 and 77 share and according to a New York Times article from 1983, the final episode of M*A*S*H had 125 million viewers."
Try getting even a quarter of that for anything these days.
This is ironically the problem of choice: too much of it and no one benefits.
Hollywood is not imploding. Sure, the film side lacks creativity, but the TV side is red hot right now. Breaking Bad, Dexter and Burn Notice just ended, plus there are popular cable shows such as Mad Men, The Walking Dead, Homeland, Game of Thrones, American Horror Story, Suits, Rizzoli and Isles, White Collar and recent shows like Masters of Sex. These shows are very popular. On the broadcast side there's NCIS, NCIS LA, Big Bang Theory, Scandal, Modern Family, Supernatural and newcomers like The Blacklist, Agents of Shield and Sleepy Hollow.
That's right. You have to have a good product to sell and people will be interested.The thing is though, the films that flopped weren't really well recieved either lol.
You're forgetting that habits can change over time. Imagine if Google got into making original material and made it cheap and easily available for people everywhere. That would be a massive turning point. It would only take one of these tech giants to do this to cause a seismic shift in how people view entertainment. There is something to be said about the cinematic experience no doubt, but just because we have massive movies each and every year doesn't mean these massive blockbusters are going to have longevity, at the moment it's over saturated, we have more and more 'event' films every year, to the point where they're all kinda blurring together.Cinema will never really die, as stated before it offers a certain experience that other places can't replicate, and theaters are even trying to improve the film experience with better seats and IMAX, while not as tailor made like Gravity or Avatar, Iron Man 3 and Man of Steel are still films where watching them on the big screen gives you a completelly different experience than watching at home, thank that to all their set pieces.
Home entertainment and netflix won't really end Cinema either, it may bring more originality and quality to the plot, but many people still notice the big budgets of the major films better. Netflix isn't even available in every country and i think piracy would be the closest thing to taking oun the business, However it still didn't, people still like to go out to the cinema.
What i think Spielberg and Lucas mean isn't that Cinema will end, but just an implosion, due to the oversaturation of these kinds of film, and after that Hollywood may rethink a strategy, just as they have done over the years like in the 2nd half of the 70s due to the popularity of Jaws and Star Wars.
What they are saying is fragmentation. Have 100 films, you have 100 different audiences. Have 50 films, you have 50 audiences. 10 films, 10 audiences. The number of people in the audience doesn't change but the amount of money they bring to a single film does.
I guess I just simply disagree with their conclusions then. I don't see too much competition as a bad thing. Of course "quality" is a highly subjective term, but the films that people really want to see will win out. And I don't think we can really argue that blockbuster films will really crowd out the rest when we have lower budgeted films like The Heat, Gravity, The Butler, or Now You See Me making over a 100 million. Those aren't huge budget superhero/action epics yet they have far surpassed some of their summer competition.
Star Wars wasn't an expensive film of the kind of Cleópatra, but it still had a relativelly big budget, if anything Jaws had a smaller one.