The Dark Knight How will they handle the general public?

[OneKnight]

It's good when one finds their calling.

 

[The Dark Guybrush]

i'm hoping to broaden my horizons by networking, etc.

 

[OneKnight]

Yes, yes indeed. I dare say that your people skills are marvelous.

I see a bright future.

 

[The Dark Guybrush]

it's not me, it's the chronic alcoholism.
i'm gorgeous inside!

 

[OneKnight]

Ironically, I think we might both be trolling now.

 

[The Dark Guybrush]

SO YOU ADMIT IT!! (kidding)

::whistles::

 

[Luchastyle]

I can only assume that eventually the viral marketing will build to a fevered pitch that hits all demographics. Perhaps it will interupt shows on TV or commercials. Or even go so far as to buy a SuperBowl ad that would appear to interupt the superbowl itself. Perhaps large defaced billboards and the like. No matter what, The Nolan Batman series is dark enough that it's possible it's more of a 200 mil franchise as opposed to a 300 mil franchise. although the matrix movies were rated R and made a buttload of money. i think if they viral marketing is in your face enough, and the general public notice it, it could piqued the interest of even the most uninformed.

 

[ABleedingCorpse]

In my experiance telling people about The Dark Knight who arn't fanboys/girls, it's a hard thing to sell to people. Most of the general public still think that Begins was a prequal and not a restart. The majority of people don't even know that their even filming The Dark Knight or know anything about it at all. Batman89 was a huge freakin thing back then and people still remember it very well thanks to networks AMC, TBS, and FOX for airing BATMAN89 over and over.

Warner Bro's best approch to selling The Dark Knight is to get Heath Ledger's name out and about to the world and announce he's The Joker. Not 'the new' Joker, but simply THE JOKER. Heath will really need to step up his late night talk show rounds and really push hard to get public informed about The Dark Knight and his role as The Joker.

As for all this computer campaigns...the public is NOT sitting at their computers looking up every spoiler and latest news about the film. WE here on these forums are NOT THE GENERAL PUBLIC. We are fans and WE know this stuff exisit, but the others do not, nor do they care about sittin here during the weeee hours of the night and day looking at this stuff.

My point; they shouldn't put all their effort into the fanboys. I read the Superbowl idea, the Awards idea and commercial ideas and those very well could work. Expensive to do, but effective if done right. Gotta spend money to make money.

 

[NecroManiac]

"Get your laughing gas! Get your laughing gas right here! And oh, also, we're advertising this movie...."

 

[Figs]

I know that by making the movie kid friendly and marketing towards kids means more money. But am I the only one gitting pissed that everything has to be kid friendly these days.

No, your not the only one pissed about that. I also hate how a lot of things are getting dumbed down for the kiddies now days. Only problem is, you mentioned in your next post that BF had some hit songs in it. I hope you don't mean that WB should include actual band/group music in The Dark Knight. With Nolan on board it looks to be an all Orchestrated soundtrack which is always the best way to go.

 

[Beanjuice]

ok first off can i say screw the general public. us fanboys are the ones who are most pumped for this and in fact we are the ones who really discovered and took notice to these viral adds. as far as being kid friendly, who says batman has to be for kids? it could easily become an R rated movie if the director felt it to be.

 

[Steelsheen]

This viral campaign, thus far, has been limited almost exclusively to the fanboy crowd, and obviously we're responding well. However, I am curious as to how WB intends to handle the general public, who are probably not interested in viral campaigns.

It's inventive stuff, and I'm interested to see what they concoct to appeal to Joe Blow, who isn't going to spend his time solving Joker puzzles. Will they resort to more conventional tactics in targeting the "normals," as they did with Begins, or will they remain creative (though less exclusive than this recent push)?

I probably a good bet that WB is trying to build up the same sort of insane hype that B89 enjoyed before release. Obviously it would be ideal if this latest endeavor warranted coverage in the news media, so perhaps an eye should be kept out for that today.

well, if it counts for anything, a lot of the folks here who participated in that whysoserious effort did say that so many of the GP was staring at them, so they are made aware. that's just for one city alone. if they can replicate this on a nationwide scale you will have a buzz the intesity of B89 (heck maybe even more so).

 

[Batman jr.]

The general public? Well, starting tonight, people will die... Joker's a man of his word, so there won't much general public left I'm afraid.

 

[Juanigi]

I still think cheating on ibelieveinharveydenttoo kind of backfired, since we got our goodies early but less people were involved and thus unaware of it at all

they probably expected us to tell everyone to use their e-mail addresses instead of making them up

 

[Voyeur]

It would be nice if somebody mentioned this. If only Keith Olbermann was as big a fan of Batman as he obviously is of Harry Potter.

 

[sasquatchs]

I still think cheating on ibelieveinharveydenttoo kind of backfired, since we got our goodies early but less people were involved and thus unaware of it at all

they probably expected us to tell everyone to use their e-mail addresses instead of making them up

I don't think it mattered that much in the end, even if the game was played by a niche, all these puzzles are strictly for the dedicated. The goodies they've resulted in have been widely seen anyway

 

[Bright Knight]

ok first off can i say screw the general public. us fanboys are the ones who are most pumped for this and in fact we are the ones who really discovered and took notice to these viral adds. as far as being kid friendly, who says batman has to be for kids? it could easily become an R rated movie if the director felt it to be.

Simple econimics... General public is necessary.

If the Dark Knight makes no money, WB makes a loss on it, which makes WB sad. WHen WB are sad, they are less likely to make a 3rd batman movie.