The Dark Knight general public....

[byersbo]

There's already awareness for this film because of its ability to entertain from Begins but extra awareness due to Ledger's tragic death and the fact the media added that the movie and his Joker role were among the reasons for Ledger's downspiraling. That peaked the public intensely towards this film.

 

[Illstreet]

I expect that about 2 weeks before the film comes out, at the lastest, ALOT of the general public is going to be talking about this movie.

Once the WB starts hitting people over the head with the movie in the mass media, and the whole Ledger discussions starts up again, and the reviews start coming out, it's going to be a big deal.

And then once it opens and word of mouth starts about the performance of Ledger, it's going to become a cultural phenomenon...

Just my opinion ofcourse. It's just how I see things playing out... Don't say I called it when it happens..