Justice League Justice League Box Office Prediction - Part 5

[Predator jp]

it is a disaster. as a lifelong DC fan it's really sad to see the first ever JL movie end up like this.

 

[gerrym51]

This is the major difference between Marvel and DC, in that Marvel had to be in a survivor's mode from the get go and they took nothing for granted, whereas DC has the big WB conglomerate from their inception to help them in every financial situation. To me, DC is the hare and Marvel is the tortoise, and just like in the story where the hare took a nap, the tortoise keeps on moving and ended up as the winner. This explains why JL isn't having the kind of success that they thought they would get because they took shortcuts instead of running at a good, steady pace.

that might be true however Marvel concentrates on 1 area. WB has a diverse poftfolio of movies.

 

[BH/HHH]

it is a disaster. as a lifelong DC fan it's really sad to see the first ever JL movie end up like this.

No it's a disappointment critically and financially. A disaster it is not.

 

[Chesterfield]

$650Million??? Hahahahahahaha this is hilarious in a sad for the fans and rightfully deserving to the suits kind of way. Damn.

 

[Flint Marko]

No it's a disappointment critically and financially. A disaster it is not.

They're likely going to lose money on the theatrical run of the first ever Justice League movie in a time where superheroes are regularly raking in billions every year, even after years of anticipation and engrained brand recognition that other studios would kill for.

So no, this can adequately be labelled a disaster.

 

[Patchwork Man]

Marvel have been butchering DC since 2013. A lot of DC fans could do well to ruminate on the real reasons why, instead of trying to blame everything and everyone but those actually responsible.

I thought we were all in agreement WB is "to blame." WB wanted a darker tone for their CBMs in the wake of Nolan's trilogy. I was all for it. I grew up with the Reeve movies, and they were great for the time. They tried to return to that milieu, and the resulting film grossed 277 million less than what MoS made, and used a ridiculous premise to explain why they were picking up the story after Superman II.

Streamlining JL wasn't the solution they hoped for. They should have let Zack make his movie.

 

[BH/HHH]

They're likely going to lose money on the first ever Justice League movie in a time where superheroes are regularly raking in billions every year, even after years of anticipation and engrained brand recognition that other studios would kill for.

So no, this can adequately be labelled a disaster.

You do know movies don't stop making money at the box office don't you? This film will have raked money in from merchandise and will do so on home video.

In any case you believe what you want to. I have zero desire to engage with you of all people.

 

[Flemm]

there are unmitigated disasters and there are disasters.

I don't want to quibble over semantics. The point is more that Justice League is supposed to be the DC flagship, the way Avengers is the MCU flagship.

This would like if the Avengers movies couldn't do better than Thor or Iron Man 2, and were critically panned on top of that.

That defeats the whole purpose of the thing.

Justice League is supposed to be a platform that amplifies the appeal of the brand as a whole and allows you to introduce lesser-known characters.

It's not supposed to be a way to waste hundreds of millions of dollars, and then pray that brands like Batman and Wonder Woman haven't been damaged by it.

The crossover is also not supposed to put projects like Aquaman in a more precarious situation because the audience is suspicious of your product. It is supposed to make projects like Aquaman more secure.

If an individual movie flops, like King Arthur or something, the impact is limited. But Justice League being received like this at the box office has an impact on the DC brand as a whole.

I'm not sure how big of an impact, but they don't know either. We won't really know for a while, tbh.

 

[Flint Marko]

You do know movies don't stop making money at the box office don't you? This film will have raked money in from merchandise and will do so on home video.

In any case you believe what you want to. I have zero desire to engage with you of all people.

You do know that studios don't release movies in theaters to lose money, right?

 

[Mandon Knight]

You do know that studios don't release movies in theaters to lose money, right?

...but heh it happens sometimes...

 

[Wanda Detroit]

I thought we were all in agreement WB is "to blame." WB wanted a darker tone for their CBMs in the wake of Nolan's trilogy. I was all for it. I grew up with the Reeve movies, and they were great for the time. They tried to return to that milieu, and the resulting film grossed 277 million less than what MoS made, and used a ridiculous premise to explain why they were picking up the story after Superman II.

Streamlining JL wasn't the solution they hoped for. They should have let Zack make his movie.

Their original sin was trying to remake the Nolan trilogy and hiring Snyder for MoS and then not firing him after bvs blew up. So yeah, they are to blame for that.

JL should have been pushed back with a new Director that would have truly made a consistent film that was true to all the characters and that wasn't half murky and slightly depressing and half fun times with the Superfriends.

 

[Patchwork Man]

Justice League has been out for 10 days and it's made 482 million. We're not talking about another Tomorrowland or The Lone Ranger.

 

[Mandon Knight]

Justice League has been out for 10 days and it's made 482 million. We're not talking about another Tomorrowland or The Lone Ranger.

I know, it's utterly ridiculous to be labeling it as 'disaster'.

 

[cristianegan]

12 days actually

 

[gerrym51]

They're likely going to lose money on the theatrical run of the first ever Justice League movie in a time where superheroes are regularly raking in billions every year, even after years of anticipation and engrained brand recognition that other studios would kill for.

So no, this can adequately be labelled a disaster.

thats an opinion not a fact.

 

[gerrym51]

I don't want to quibble over semantics. The point is more that Justice League is supposed to be the DC flagship, the way Avengers is the MCU flagship.

This would like if the Avengers movies couldn't do better than Thor or Iron Man 2, and were critically panned on top of that.

That defeats the whole purpose of the thing.

Justice League is supposed to be a platform that amplifies the appeal of the brand as a whole and allows you to introduce lesser-known characters.

It's not supposed to be a way to waste hundreds of millions of dollars, and then pray that brands like Batman and Wonder Woman haven't been damaged by it.

The crossover is also not supposed to put projects like Aquaman in a more precarious situation because the audience is suspicious of your product. It is supposed to make projects like Aquaman more secure.

If an individual movie flops, like King Arthur or something, the impact is limited. But Justice League being received like this at the box office has an impact on the DC brand as a whole.

I'm not sure how big of an impact, but they don't know either. We won't really know for a while, tbh.

If DC had gone the Marvel route they would have started small with individual movie. MOS would NOT have been followed by BvS but by another individual character. But they didn't.

 

[Flint Marko]

I know, it's utterly ridiculous to be labeling it as 'disaster'.

What's ridiculous is that we're even having this discussion. BvS was an undeniable disappointment, but it's follow-up that they spent even more money on that was supposed to be even bigger is now crashing under even the lowest of expectations and will end up making considerably less than BvS and likely even less than Man of Steel. The biggest superheroes in the world are now associated with a toxic brand that has generally underperformed in just about every capacity.

Sorry folks... this is a disaster whether you want to believe it or not.

 

[Chesterfield]

I know, it's utterly ridiculous to be labeling it as 'disaster'.

Given the type of film it is and the iconic lead characters involved, yes, it is very much a cluster f*** of a disaster. When the competition rely on making films based in their b, c and d list characters that resonate better with audiences, are critically acclaimed and make more money at the BO; something is very wrong and NO amount of mental gymnastics can manoeuvre the truth of the matter. WB/DC don't know what they're doing, their entire approach on setting up and executing their attempt at a shared universe is a failure.

 

[InCali]

Well, we haven't really got a good definition of what constitutes a disaster or an underperformer so people are going to think what they think. IMO, this tells us how much of a disaster BvS was for DCEU. Maybe not from a financial perspective, but from the perspective of how much damage it did to the DCEU brand with the GA. I just don't think there's any way around it. I know some people loved BvS and some, like me, thought it was okay, but evidently there's a very large contingent out there who disagrees with us.

I see Justice League as the symptom of the underlying problem rather than just a really bad movie that lost a lot of money. I thought it was rather entertaining, but way too many people just stayed home.

 

[DocLathropBrown]

Justice League has been out for 10 days and it's made 482 million. We're not talking about another Tomorrowland or The Lone Ranger.

...Except WB is only getting about half of that 482 million. So the film still hasn't even made it's budget back yet. By the end of its box office run, it isn't even projected to break even.

People tend to forget that studios don't pocket the entirety of a box office take. Plenty of movies, even Marvel films, have a narrower profit margin than it at-first may seem.

So yeah, JL is a financial disaster so far, and doesn't look likely to rise from those ashes.

 

[Raiden]

that might be true however Marvel concentrates on 1 area. WB has a diverse poftfolio of movies.

This is why WB should have created a DC Studio and let it run autonomously, like Disney does with Marvel Studios. But WB's executives don't want to give up their control over DC movies so this is why we have a situation with JL where the studio head dictated a 2 hour run time and mandated a cut not from its original director to be released to the theatres.

 

[I Am The Knight]

Critically, commercially, JL is a disaster.

 

[Wanda Detroit]

If DC had gone the Marvel route they would have started small with individual movie. MOS would NOT have been followed by BvS but by another individual character. But they didn't.

That was another nail in the dceu coffin, trying to be so different from Marvel instead of just focusing on making good movies. DC and Marvel have always been copying each other. If the MCU had a plan that was working, DC could have taken that blue print and made it better because in my opinion they have better characters over all.

They could have been different by having solo hero films with female leads along with their big male superheroes. Then they could have done what Marvel really can't do, which is branch off with solo movies about their villains and anti-heroes.

The dceu had no plan. They just wanted to make random movies with the all-star roster of heroes and villains with no endgame. WTF?
Justice League is reaping what poor planning and bad decisions WB has sowed since they decided to hop on the bandwagon of superhero movie resurgence made possible by with Iron Man.

 

[Raiden]

That was another nail in the dceu coffin, trying to be so different from Marvel instead of just focusing on making good movies. DC and Marvel have always been copying each other. If the MCU had a plan that was working, DC could have taken that blue print and made it better because in my opinion they have better characters over all.

They could have been different by having solo hero films with female leads along with their big male superheroes. Then they could have done what Marvel really can't do, which is branch off with solo movies about their villains and anti-heroes.

The dceu had no plan. They just wanted to make random movies with the all-star roster of heroes and villains with no endgame. WTF?
Justice League is reaping what poor planning and bad decisions WB has sowed since they decided to hop on the bandwagon of superhero movie resurgence made possible by with Iron Man.

The ironic thing is that Feige had confessed that Donner's Superman movie was the blueprint for MCU movies to emulate, that's why they like to focus on the heroes and go for the heart and emotions. However, the way that DC tried to distance themselves from MCU is rather baffling.

 

[JOE]

How is a movie that could cost the studio 50M after a 3 year investment not a disaster?