Yeah, that is kind of a thing. Even if Ms Marvel didn't have her own intrinsic theme and personality ( which she totally does, she's a mix of "Ascended Fangirl" and "Second Gen Immigrant Story" ), she has a very valuable niche: she's the Spider-man style "high end borderline-street level hero", only she's one that Marvel actually owns outright and can use without strings. That is. . . perhaps sad to admit, in terms of "This is why we won't get that much in the way of Spider-man stories", but its pretty relevant to Kamala Khan and why she would logically get a big push.