'Pirates' Sinks, 'Knocked Up' Scores
by Brandon Gray
June 3, 2007
It was rough sailing for
Pirates of the Caribbean: At World's End in its second weekend. The supernatural swashbuckler had one of the steepest post-Memorial Day opening drops on record, falling 62 percent to an estimated $43.2 million.
Fending off potent opener
Knocked Up to top the box office heap again,
At World's End's tally stands at $216.5 million. At the same point, predecessor
Pirates of the Caribbean: Dead Man's Chest was down 54 percent to $62.3 million for a $258.4 million total. Earlier in the season,
Spider-Man 3 was off a precipitous 62 percent in its second weekend, though it made $58.2 million for the frame and its total was at $240.2 million.
At World's End is on course to fall well short of
Dead Man's Chest's $423.3 million by the end of its run, joining
Shrek the Third and
Spider-Man 3 as hyped sequels in major franchises that failed to live up to their previous movies. These pictures are popular and may be profitable despite massive production and marketing costs but, since they are sequels, a key measure of their success is performance in relation to their predecessors. Significantly lower attendance adds a layer of disappointment.
Among holdovers,
Shrek the Third slipped 50 percent to an estimated $26.7 million, while
Spider-Man 3 faded 48 percent to an estimated $7.5 million. Both trail their previous pictures by wide margins.
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