Well, this is something so menial and 'civilian' esque that they feel they could actually have some say in the decisions. A fight these women feel their voices could actually be heard. Just another form of people wanting to seize any form of realistic power they can, even if it's totally lame
Everyone knows speaking out against government and the military, actual matters of life and death, are an exercise in futility in the long run.
These house moms and Facebook warriors probably felt they could impart some sort of campaign that caused some kind of ripple, unlike trying to change something substantial