Whoa. Smallville is definitely on the uptick this season!
Prime-Time Ratings:
Thursday 10/1807
The following results are based on the fast affiliate ratings (Live Plus Same Day data)
-Total Viewers:
CBS: 14.52 million, Fox: 12.25, ABC: 11.89, NBC: 8.43,
CW: 4.06
-Adults 18-49:
ABC: 4.5 rating/12 share, CBS: 4.4/12, NBC: 3.7/10, Fox: 3.6/10,
CW: 4.06
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-Yesterday’s Winners:
Survivor (CBS), CSI (CBS), Grey’s Anatomy (ABC)
-Yesterday’s Losers:
My Name Is Earl (NBC), 30 Rock (NBC), Viva Laughlin (CBS), Big Shots (ABC)
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-Ratings Breakdown:
It was yet another night of mixed leadership on this fourth Thursday of the 2007-08 season, with CBS the most-watched network and ABC No. 1 among key adults 18-49 (one-tenth of a rating point ahead of CBS, which could have been considerably higher had it not been for the DOA preview of Viva Laughlin). Second in total viewers, but fourth among adults 18-49 was game five of the American League Championship Series on Fox, while NBC finished fourth in total viewers and third in the demo. The CW, of course, was last.
CBS’ Survivor: China opened the evening on a winning note, with 13.92 million viewers and a 4.5 rating/13 share among adults 18-49 from 8-9 p.m. Second was the Indians/Red Sox match-up on Fox (Viewers: 10.85 million; A18-49: 3.1/ 9 from 8-9 p.m., including the pre-game), followed by ABC’s rapidly declining Ugly Betty at 9.67 million viewers (#1) and a 3.1/ 9 among adults 18-49 (#2t). Comparably, Ugly Betty was down from one year earlier (Viewers: 13.17 million, A18-49: 4.4/12) by a hefty 3.50 million viewers and 30 percent in the demo. Just how long, after all, can the frumpy gimmick last?
Also in the 8 p.m. hour were NBC comedies NBC’s My Name is Earl (Viewers: #4, 7.26 million; A18-49: #3t, 2.7/ 8) and 30 Rock (Viewers: #4, 6.27 million; A18-49: #4, 2.6/ 7),
and the CW’s Smallville (Viewers: #5, 5.06 million; A18-49: #5, 2.0/ 6). While I tried to give the NBC comedies the benefit of the doubt, it’s off the loser’s list for both.
Overall, game five of the American League Championship Baseball Series on Fox averaged an approximate 12.81 million viewers and a 3.8 rating/10 share among adults 18-49 from 8:30-11 p.m. Keep in mind that fast affiliate results for any live sporting event are always approximate.
CBS’ veteran CSI and Grey’s Anatomy on ABC shared leadership in the 9 p.m. hour as follows:
Thursday 9 p.m.
CSI (CBS)
Viewers: 20.80 million (#1), A18-49: 6.4/15 (#2)
Grey’s Anatomy (ABC)
Viewers: 17.67 million (#2), A18-49: 7.1/17 (#1)
Also airing from 9-10 p.m. was another hour-long edition of NBC’s The Office (Viewers: #4, 8.50 million; A18-49: #3, 4.4/11), which built from lead-in 30 Rock by 69 percent among adults 18-49, and
the CW’s Supernatural (Viewers: #5, 3.06 million; A18-49: #5, 1.3/ 3). Retention for Supernatural out of Smallville last night was 60 percent in total viewers and 65 percent among adults 18-49.
In series-premiere news, there is no singing in the halls of CBS today with musical drama Viva Laughlin previewing fourth in both total viewers (8.83 million) and adults 18-49 (2.4/ 7) at 10 p.m. Comparably, retention for Viva Laughlin out of CSI was just 42 percent in total viewers and 37 percent among adults 18-49. The year-ago time period occupant, Shark, averaged a considerably higher 13.71 million viewers and a 4.2/11 in the demo on Oct. 19, 2006. More concerning was a loss of 2.64 million viewers (10.15 to 7.51 million) and 31 percent among adults 18-49 (2.9/ 7 to 2.0/ 6) at 10 p.m. Do not expect much this Sunday when Viva Laughlin debuts in its regularly scheduled 8 p.m. time period (out of 60 Minutes). Why CBS, why?
Also airing at 10 p.m. was NBC’s veteran ER (Viewers: #2, 10.01 million; A18-49: #2, 4.0/11) and week four of ABC’s not-so Big Shots (Viewers: #4, 8.34 million; A18-49: #3, 3.3/ 9). Big Shots also took a hit at 10:30 p.m., falling by 2.0 million viewers (9.34 to 7.34 million) and 22 percent among adults 18-49 (3.7/10 to 2.9/ 8).
Source: Nielsen Media Research
This message has been edited. Last edited by: Marc Berman, 19 October 2007 11:57 AM
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