Ratings

[Serene]

Upon further review of Berman's PiFeedback forum, it appears the network doesn't want it to end at seven. Dawn Ostroff called Berman personally to inform him of such. It's all in the forums there. Even Craig from K-Site posted a few comments.

What a revelation. Season nine? Wow. Just wow...

Interesting stuff, Pat.

As much as I love SV, I really am ready for them to wrap it up this season. This potential of a 9th season is like a dangling carrot for TPTB to drag the story out longer than it should be as opposed to giving us a fantastic final season.

And there is absolutely NO WAY they should even consider continuing this show without Tom Welling on board at Clark.

 

[RakuMon]

Prime-Time Ratings:
Thursday 10/02/08

-Total Viewers:
CBS: 11.15 million, ABC: 10.25, NBC: 9.45, Fox: 3.95, CW: 3.76

-Adults 18-49:
NBC: 3.7 rating/9 share, CBS: 3.5/ 9, ABC: 3.3/ 8, Fox: 1.6/ 4, CW: 1.5/ 4

----------

-Yesterday’s Winners:
Survivor: Gabon (CBS), The Vice Presidential Debate, which totaled a hefty (and approximate) 33.99 million viewers and an 11.7 rating/27 share on ABC, CBS, NBC from 9-10:30 p.m.

-Continues to Lose Steam:
Smallville (CW)

-Yesterday’s Losers (excluding repeats):
Ugly Betty (ABC), My Name is Earl (NBC), Hole in the Wall (Fox)

----------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

----------

-Ratings Breakdown:
CBS and NBC shared leadership on this atypical second Thursday of the 2008-09 season, with CBS the most-watched network (900,000 viewers ahead of second-place ABC) and NBC No. 1 among adults 18-49 (six percent above second-place CBS). The big news last night, of course, was the vice presidential debate between Democratic nominee Joe Biden and Republican nominee Sarah Palin.

CBS’ veteran Survivor: Gabon opened the evening with a still dominant 12.85 million viewers and a 4.3 eating/12 share from 8-9 p.m. But one year earlier, Survivor: China was stronger at 14.14 million viewers and a 4.5/13 in the demo. Tied for second in the hour were ABC’s Ugly Betty and two episodes of NBC’s My Name is Earl as follows:

Thursday 8 p.m.
Ugly Betty (ABC)
Viewers: 8.58 million (#2), A18-49: 2.6/ 7 (#3)

My Name is Earl (NBC)
Viewers: 7.01 million (#3), A18-49: 2.8/ 8 (#3)

Compared to the year-ago evening, Ugly Betty dipped by 1.32 million viewers (9.90 to 8.58 million) and 24 percent among adults 18-49 (3.4/10 to 2.6/ 7). My Name is Earl, meanwhile, slipped by 970,000 viewers (7.98 to 7.01 million) and 21 percent in the demo (3.3/10 to 2.6/ 7). That is significant for both.

Rounding off the 8-9 p.m. hour were the CW’s Smallville (Viewers: #5: 3.95 million; A18-49: #4: 1.6/ 4), which dipped year-to-year by 640,000 viewers (4.59 to 3.95 million) and 16 percent among adults 18-49 (1.9/ 5 to 1.6/ 4), and two episodes of Fox’s ludicrous Hole in the Wall (Viewers: #5, avg. 3.54 million; A18-49: #5, avg. 1.5/ 4). I smell a new addition for Mr. TV’s annual TV Turkeys column, don’t you?

Each of the Big 3 networks were on the map courtesy of coverage of Joe Biden vs. Sarah Palin from 9-10:30 p.m. Keeping in mind that results for any live event are always approximate, here are the results:

Vice Presidential Debate: 9-10:30 p.m.
ABC – Viewers: 11.58 million (#1), A18-49: 3.9/ 9 (#2)
NBC – Viewers: 11.32 million (#2), A18-49: 4.4/10 (#1)
CBS – Viewers: 11.09 million (#3), A18-49: 3.4/ 8 (#3)

Fox, meanwhile, averaged 4.37 million viewers and a 1.8/ 4 in the demo from 9-10 p.m.

The CW stuck with its regularly scheduled Supernatural, which scored 3.57 million viewers and a 1.5/ 3 among adults 18-49, with retention out of Smallville of 90 percent in total viewers and 83 percent in the demo.

The half-hour analysis on The Big performed as follows in the overnights at 10:30 p.m.

Vice Presidential Debate Analysis – 10:30 p.m.
ABC – Viewers: 9.23 million (#1), A18-49: 3.0/ 8 (#2)
NBC – Viewers: 8.75 million (#2), A18-49: 3.3/ 8 (#1)
CBS - Viewers: 7.91 million (#3), A18-49: 2.4/ 6 (#3)

Source: Nielsen Media Research data
http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/375107461

 

[Cmill216]

Ouchies. Not a very good hold for Smallville dropping below 4 million.

Amazing for Supernatural to go up 300,000 while facing the VP Debate.

 

[Migu-EL]

I wonder if Major League Baseball's playoffs had anything to do with Smallville's low numbers?

 

[Brainiac 8]

Which if that is the case Tivo numbers should be up.

 

[Migu-EL]

Yeah, I still gotta watch last nights episode that's on my DVR. Unfortunately I had to watch the Phillies destroy Sabathia and my Brewers in the 2nd inning.

 

[mellyM]

I wonder if Major League Baseball's playoffs had anything to do with Smallville's low numbers?

Maybe, I know a couple of people who said they weren't watching because they thought it was all about Oliver, so who knows the reason.

 

[Migu-EL]

^^^I forgot, that also could have been a reason that not as many people watched?

 

[The Incredible Hulk]

I wonder if Major League Baseball's playoffs had anything to do with Smallville's low numbers?

It's quite possible. You had some large TV markets in Philly, LA, and Chicago, involved in games that aired during the time SV was on. Smallville also shares its main target demo (18-49 males) with MLB so its quite possible. I'd be interested to see what the DVR figures looked like for last night...

 

[Mikelus]

No one should be surprised if ratings go down a bit, any show after 8 years (plus losing key characters) would. I expected ratings to be around 4 million or less, gone are the 5 million of "Bizarro" and "Cure". With a S9 they're risking losing even more, so maybe this will make them end the show this season. Hope Tom Welling is smart enough to realize this and decides to move on.

 

[heliorei]

Ouchies. Not a very good hold for Smallville dropping below 4 million.

Amazing for Supernatural to go up 300,000 while facing the VP Debate.

Well, I've been checking out the ratings of other scripted shows and this year, the rule is everyone is getting lower ratings with a few exceptions: Supernatural is one of them.

House M.D is losing two to three million viewers. Termiantor: The sarah Connor Chronicles lost 3 to 4 million, just to name a few. The new shows haven't a massive success: for example Fringe which was supposed to be the new massive success, is getting 9-11 million on Fox when the network was expecting a 14-16 million viewers. Talking about letdowns...

Smallville lost a little yes, but I'm betting it still is the number one scripted show at Cw this week and Cw still needs this show.

Besides, people talked about baseball night and so I'm betting it lost some viewers.

 

[Webhead2006]

hey i was wondering if any one got the ratings for the 8-9pm friday cw shows and smackdown ratings over at mynetwork?

 

[The Incredible Hulk]

Back up over 4 million this week even going up against the MLB playoffs

Prime-Time Ratings:
Thursday 10/09/08

-Total Viewers:
CBS: 15.96 million, ABC: 11.54, NBC: 8.80, Fox: 6.54, CW: 3.61

-Adults 18-49:
CBS: 4.9 rating/13 share, ABC: 4.0/10, NBC: 3.9/10, Fox: 2.1/ 5, CW: 1.5/ 4

----------

-Yesterday’s Winners:
Survivor: Gabon (CBS), CSI (CBS), Grey’s Anatomy (ABC), SNL Weekend Update (NBC)

-Solid Sampling:
Life on Mars (ABC)

-Honorable Mention:
The Office (NBC)

-Yesterday’s Losers (excluding repeats):
My Name is Earl (NBC), Eleventh Hour (CBS)

----------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

----------

-Ratings Breakdown:
CBS led this third Thursday of the new season, with a first-place finish in both total viewers and adults 18-49. Second in both categories was ABC, followed by NBC, Fox and the CW. Last night featured three series premieres – NBC’s Kath & Kim, CBS’ Eleventh Hour and ABC’s Life on Mars.

CBS’ Survivor: Gabon was down, but far from out with a still dominant 13.31 million viewers and a 4.3 rating/13 share among adults 18-49 from 8-9 p.m. One year earlier, Survivor: China averaged 14.22 million viewers and a 4.6/13 in the demo. Tied for the No. 2 and 3 spots after Survivor was ABC’s Ugly Betty and NBC’s combination of My Name is Earl and the series-premiere of Kath & Kim. Take a look:

Thursday 8 p.m.
Ugly Betty (ABC)
Viewers: 8.48 million (#2), A18-49: 2.6/ 7 (#3)

My Name is Earl (NBC) – 8 p.m.
Viewers: 7.09 million (#3), A18-49: 2.7/ 8 (#2)

Kath & Kim (NBC) – 8:30 p.m. (series premiere)
Viewers: 7.46 million (#3), A18-49: 3.2/ 9 (#2)

The positive news for Kath & Kath was the growth out of My Name is Earl of 370,000 and 19 percent among adults 18-49, and year-ago occupant 30 Rock (Viewers: 6.60 million; A18-49: 3.0/ 8 on Oct. 11, 2007) of 846,000 and seven percent in the demo.

Game one of the Major League Baseball Playoffs: Los Angeles at Philadelphia averaged an approximate (and fourth place) 6.80 million viewers and a 2.2/ 6 among adults 18-49 for the primetime portion (from 8:30-11 p.m.). The half-hour pre-game opened the evening with 5.26 million viewers (#4) and a 1.5/ 5 (#4t) in the demo at 8 p.m. As a reminder, results for any live sporting event are always approximate.

Capping off the 8 p.m. hour was the CW’s Smallville at a typical 4.08 million viewers and a 1.6/ 4 among adults 18-49.
The ninth season-premiere of CBS’ CSI took center stage at 9 p.m. (and for the evening overall), with a hefty 22.98 million viewers and a 7.0/17 among adults 18-49. Comparably, that built from the year-ago telecast (Viewers: 19.79 million; A18-49: 6.1/15 on Oct. 11, 2007) by 3.19 million viewers and 15 percent in the demo. Grey’s Anatomy on ABC, which normally dominates in the demo, had to take a backseat with 14.54 million viewers and a 5.5/13 among adults 18-49. One year earlier, declining Grey’s Anatomy averaged 19.04 million viewers and a 7.9/19 in the demo. Do the math and that’s a slide of 4.50 million viewers and 30 percent among adults 18-49.

NBC had positive results care of the first of three live half-hour politically themed editions of Saturday Night Live Weekend Update, with 10.59 million viewers (#3) and a 5.0/12 among adults 18-49 (#3) at 9:30 p.m. Compared to lead-in The Office (Viewers: #3, 9.00 million; A18-49: #3, 4.6/11 at 9 p.m.), that was an increase of 1.59 million viewers and nine percent in the demo. Considering the competition, kudos to both The Office and this abbreviated Thursday edition of SNL.

Also in the 9 p.m. hour was the CW’s Supernatural at 3.14 million viewers and a 1.4/ 4 among adults 18-49. Retention out of Smallville was 77 percent in total viewers and 87 percent in the demo.

In the battle of the two 10 p.m. series premieres -- ABC’s Life on Mars and CBS’ Eleventh Hour – both were neck and neck. But considering Eleventh Hour had a much stronger lead-in, Life on Mars is off to a better start. And because of the stronger lead-in, ER won the hour among adults 18-49. Take a look:

Thursday 10 p.m.
Life on Mars (ABC)
Viewers: 11.60 million (#1), A18-49: 3.8/10 (#2)

Eleventh Hour (CBS)
Viewers: 11.59 million (#2), A18-49: 3.4/ 9 (#3)

ER (NBC)
Viewers: 9.34 million (#3), A18-49: 4.0/10 (#1)

Retention for Life on Mars out of Grey’s Anatomy was respectable at 80 percent in total viewers and 69 percent among adults 18-49. But Eleventh Hour was noticeably weak at 50 percent in total viewers and 49 percent in the demo. Yes…that’s worthy of being labeled a loser.

Source: Nielsen Media Research data

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/582102661

 

[Brainiac 8]

Awesome....maybe some of the more casual watchers just were not into a Green Arrow-centric episode.

 

[Migu-EL]

^^That could be true. The promo made it look like Clark wasn't even in the episode. It's good to see Smallville get back on track to stay above 4 mil despite the MLB playoffs and the lack of promotion.

 

[The Incredible Hulk]

http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/426105761

up once again over last week with 4.15 million viewers and it beat that ridiculous Hole in the Wall show.

Prime-Time Ratings:
Thursday 10/16/08

-Total Viewers:
CBS: 14.58 million, ABC: 10.42, NBC: 7.81, Fox: 3.98, CW: 3.60

-Adults 18-49:
CBS: 4.2 rating/11 share, ABC: 3.7/10, NBC: 3.4/ 9, Fox and CW: 1.4/ 4 each

----------

-Percent Change From the Year-Ago Evening (Thursday, October 18, 2007):
NBC: - 5, CBS: - 8, ABC: -15, CW: -17, Fox: -74

----------

Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, October 16, 2008.

----------

-Yesterday’s Winners:
Survivor: Gabon (CBS), Grey’s Anatomy (ABC), CSI (CBS), Eleventh Hour (CBS)

-Honorable Mention:
The Office (NBC), SNL Weekend Update (NBC)

-Yesterday’s Losers (excluding repeats):
My Name is Earl (NBC), Kath & Kim (NBC), Hole in the Wall (Fox), Life on Mars (ABC)

----------

-Ratings Breakdown:
CBS dominated Thursday, beating second-place ABC (which took a hit as a result of Life on Mars) by 4.16 million viewers and 14 percent among adults 18-49. Third overall was NBC, while Fox and the CW tied for the number four and five positions.

CBS’ veteran Survivor: Gabon opening the evening on a winning note, with 12.88 million viewers and a 4.2 rating/12 share among adults 18-49. One year earlier, Survivor: China averaged 14.03 million viewers and a 4.6/13 in the demo. Next was ABC’s deteriorating Ugly Betty (Viewers: #2, 8.21 million; A18-49: 2.6/ 8), which dipped by 1.63 million viewers and 19 percent among adults 18-49 from one year earlier. Third overall were NBC sitcoms My Name is Earl (Viewers: 6.54 million; A18-49: 2.6/ 8) and Kath & Kim (Viewers: 6.01 million; A18-49: 2.5/ 7), followed by the CW’s aging Smallville (Viewers: 4.15 million; A18-49: 1.7/ 5), and two episodes of Fox clinker Hole in the Wall (Viewers: avg. 3.62 million; A18-49: 1.4/ 4). Compared to its week-ago debut, Kath & Kim dropped by a sizeable 1.51 million viewers (7.52 to 6.01 million) and 22 percent among adults 18-49 (3.2/ 9 to 2.5/ 7). Am I the only one who can’t stand Molly Shannon?

Leadership at 9 p.m. was split between CBS’ CSI and Grey’s Anatomy on ABC as follows:

Thursday 9 p.m.
CSI (CBS)
Viewers: 18.84 million (#1), A18-49: 5.1/13 (#2)

Grey’s Anatomy (ABC)
Viewers: 14.57 million (#2), A18-49: 5.8/14 (#1)

Now take a look at both shows versus their year-ago national averages:

CSI (CBS)
10/18/07 – Viewers: 21.22 million; A18-49: 6.5/15
10/16/08 – Viewers: 18.84 million; A18-49: 5.1/13
Viewers: -2.38 million; A18-49: -22 percent

Grey’s Anatomy (ABC)
10/18/07 – Viewers: 18.04 million; A18-49: 7.3/17
10/16/08 – Viewers: 14.57 million; A18-49: 5.8/14
Viewers: -3.47 million; A18-49: -21 percent

Part of that erosion can be attributed to SNL Weekend Update on NBC, which fits like a glove out of lead-in The Office. Too bad it’s not a regularly scheduled series.

NBC/Thursday
9:00 p.m. The Office – Viewers: 8.07 million (#3); A18-49: 4.1/10 (#3)
9:30 p.m. SNL Weekend Update – Viewers: 8.61 million (#3), A18-49: 4.1/10 (#3)

Capping off the 9 p.m. hour was a repeat of Fox’s Kitchen Nightmares (Viewers: #4, 3.45 million; A18-49: #4, 1.4/ 3) and Supernatural on the CW (Viewers: #5, 3.06 million; A18-49: #5, 1.2/ 3).


Source: Nielsen Media Research data

 

[Brainiac 8]

Fantastic. I hope the numbers keep rising.

 

[04nbod]

we have that hole in the wall show in the UK as well. It got a WTF? from me too. Who would debase themselves like that?

 

[NHawk19]

Anybody find the adjusted ratings from the previous week? I'm curious how far up it went.

 

[AgentPat]

TV by the numbers has the best chart data for ratings.

For time-shifted viewing for the week of September 15-21, Smallville had a 22.7% boost in DVR viewing over its Live viewing. That put it at 9th highest in percentage increase and 12th highest in audience among time shifted viewing among ALL shows on broadcast television (not just CW) for that week:
http://tvbythenumbers.com/2008/10/06/house-has-most-dvr-viewers-90210-has-greatest-dvr-increase/5759


Here are the Live + SD ratings for CW since SV's 8th season premiere:

September 15-21
1 SMALLVILLE - 4,344,000
2 AMERICA’S TOP MODEL-5 - 4,262,000
3 FRIDAY NIGHT SMACKDOWN - 4,083,000
4 SUPERNATURAL - 3,955,000
5 GOSSIP GIRL-MON - 3,732,000
6 ONE TREE HILL-MON - 3,369,000
7 90210 - 3,288,000
8 PRIVILEGED - 2,432,000
9 90210-ENC - 1,923,000
10 AMERICA’S TOP MODEL5-ENC - 1,553,000
11 ONE TREE HILL-ENC - 1,178,000
12 PRIVILEGED-ENC - 1,098,000

September 22-28
1 FRIDAY NIGHT SMACKDOWN - 4,411,000 (show finale on CW)
2 SMALLVILLE - 4,181,000
3 AMERICA’S TOP MODEL-5 - 4,131,000
4 GOSSIP GIRL-MON - 3,331,000
5 SUPERNATURAL - 3,177,000
6 ONE TREE HILL-MON - 3,135,000
7 90210 - 2,940,000
8 90210-ENC - 2,266,000
9 PRIVILEGED - 1,807,000
10 AMERICA’S TOP MODEL5-ENC - 1,461,000
11 ONE TREE HILL-ENC - 1,368,000
12 PRIVILEGED-ENC - 1,222,000

September 29 - October 5
1 SMALLVILLE - 4,051,000
2 AMERICA’S TOP MODEL-5 - 4,034,000
3 SUPERNATURAL - 3,508,000
4 ONE TREE HILL-MON - 3,420,000
5 GOSSIP GIRL-MON - 3,398,000
6 90210 - 3,249,000
7 EVERYBODY HATES CHRIS - 2,108,000
8 GAME, THE - 1,952,000
9 PRIVILEGED - 1,873,000
10 90210-ENC - 1,660,000
11 AMERICA’S TOP MODEL5-ENC - 1,435,000
12 VALENTINE - 1,146,000
13 EASY MONEY - 1,077,000
14 IN HARM’S WAY - 665,000

October 6-12
1 SMALLVILLE - 4,119,000
2 AMERICA’S TOP MODEL-5 - 3,935,000
3 SUPERNATURAL - 3,145,000
4 90210 - 3,116,000
5 PRIVILEGED - 2,290,000
6 GOSSIP GIRL-MON - 1,819,000
7 GAME, THE - 1,805,000
8 90210-ENC - 1,780,000
9 EVERYBODY HATES CHRIS - 1,697,000
10 PRIVILIGED-10/6 - 1,551,000
11 AMERICA’S TOP MODEL5-ENC - 1,401,000
12 VALENTINE - 1,020,000
13 IN HARM’S WAY - 770,000
14 EASY MONEY- 753,000

http://tvbythenumbers.com/category/ratings/top-shows-by-network/cw-tv-ratings


^ Two things come to mind after seeing these numbers for CW:

1. The network is hanging on by a thread, and...
2. Count on a ninth season of SV *if* the network survives, and *if* they can get Welling to resign.

 

[Prison Mike]

I think there'll be a ninth season...

 

[LexFactor]

If Welling doesn't sign then I hope there's not.

 

[Prison Mike]

If Welling doesn't sign then I hope there's not.

that's a given. there's no show without Welling.

 

[LexFactor]

that's a given. there's no show without Welling.

I agree but didn't TPTB intimate that they would consider continuing the show without Welling if they had to?

 

[heliorei]

^ Two things come to mind after seeing these numbers for CW:

1. The network is hanging on by a thread, and...
2. Count on a ninth season of SV *if* the network survives, and *if* they can get Welling to resign.

Well, IMO, I think it's Dawn Ostroff's job is hanging on by a thread and not so much the network.

As for Smallville, I really think the next two months will be essential for the negotiations with Welling. The ratings are solid and in fact, so far, the ratings are increasing. Everyone agrees this season is way better than the previous two (6 and 7) and the word of mouth is actually starting to spread.

And now with the new PTB and the new direction of the show, I'm pretty much sure Welling is a lot happier and is again in the director list for this season. It all points for a resign for welling for another year and I wouldn't be surprised if he will actually become an executive producer for the series.