Ratings

[rumpuso]

OMG! I don't want American Idol moved. I thought we got away from that monster. Shoot! Go away American Idol!

 

[AgentPat]

OMG! I don't want American Idol moved. I thought we got away from that monster. Shoot! Go away American Idol!

Nothing is set in stone yet, but if they do move it, it probably will go in the 9pm slot on Thursdays, not 8pm, so SV will be fine. Whatever follows SV is gonna take a beating though. The 9pm slot is arguably more competitive than the 8pm slot. It's gonna be a very interesting sweeps' month at the various networks, I can tell ya that.

 

[rumpuso]

I thought American Idol was on at 8:00 pm previously? Well thank goodness I am wrong. I'm liking the fact that the Thursday move and the better storylines are giving Smallville quite a boost in the ratings this season.

 

[avidreader]

My thinking is that if any of those program moves are made, they wont worry Smallville overly much. Those programs dont seem to cover Smallville's major demographics. Smallville's in its 5th season now and alot of people are really invested in it.

I know they lost alot of their numbers to Lost last year, but that's not to say they lost their audience interest in the show. An audience that is well aware and capable of downloading episodes, or tivo-ing.

 

[Serene]

I know a lot of the shows mentioned don't seem to cover the same demo's as SV, but they could certainly cause a drop-off in homes with one television. For instance, I would watch SV no matter what day or time they switched it to. The rest of my family just has to go find another TV if they want to watch something else (which is preferable, since I don't like to be disturbed ). But if we only had one TV, someone would be S.O.L. (but not me)

 

[LarryLegend]

Dancing With The Stars moving would help Smallville as I suspect there's a nice chunk of Alias viewers that would switch to Smallville.

 

[avidreader]

Might as well keep shouting while the going is good. I have edited some of the details not relating to Smallville.

Tuesday, November 1, 2005
HIGHEST-RATED FRIDAY & SUNDAY OF THE BROADCAST SEASON JOIN THE WB TUESDAY & THURSDAY AMONG THE NETWORK'S SUCCESS STORIES FOR THE WEEK
Released by The WB





HIGHEST-RATED FRIDAY & SUNDAY OF THE BROADCAST SEASON JOIN THE WB TUESDAY & THURSDAY AMONG THE NETWORK'S SUCCESS STORIES FOR THE WEEK

Burbank, CA November 1, 2005

“GILMORE GIRLS” AND “SMALLVILLE” AGAIN RANK AMONG TELEVION'S BEST IN KEY DEMOS

THE WB THURSDAY CONTINUES TO SIZZLE WITH MORE NETWORK RECORDS AND THE GREATEST GAINS ON TELEVISION

The WB Network, with continued top-notch performances from its Tuesday and Thursday line-ups with additional Friday and Sunday highlights, which included their highest outputs of the broadcast season, was the only broadcast network to maintain its entire adult 18-49 audience from the parallel week the previous season (1.6/4).

Last week, The WB's re-vamped Thursday line-up consisting of signature series SMALLVILLE and EVERWOOD continues to pay dividends, confirming its status as the best scheduling move on television this season. SMALLVILLE again reached network record levels and the tandem has achieved the greatest growth in key demos on any night on any network this season.

GILMORE GIRLS was the 10th-ranked show on television for the week among women 12-34 (4.0/12) and #20 among women 18-34 (3.9/11). SMALLVILLE ranked #14 for the week in both men 18-34 (3.5/12) and men 12-34 (3.2/11). GILMORE GIRLS was also #1 for the entire week in female teens (4.5/14). The WB had five shows ranked in the top eight among female teens including CHARMED, SUPERNATURAL, ONE TREE HILL and SMALLVILLE, leading The WB to the #1 ranking in the trend-setting demo.

Highlights for the week for The WB were:

· SMALLVILLE matched the best ratings in its time period in WB history among adults 18-34 (3.1/10) and men 18-34 (3.5/12) and garnered season highs in women 12-34 (2.8/8), women 18-34 (2.7/8), and female teens (3.2/10).

· GILMORE GIRLS finished #1 in its time period among women 12-34 (4.0/12), teens (2.8/9), and female teens (4.5/14), ranked #3 in persons 12-34 (2.7/8) and placed #3 with women 18-34 (3.9/11).

· SUPERNATURAL matched its best performance yet in men 12-34 (2.1/6) and men 18-34 (2.2/6), scored its second highest output in men 18-49 (2.0/5) and matched its second highest delivery in persons 12-34 (2.5/7).

· EVERWOOD secured its best numbers this season in women 12-34 (2.2/6) and female teens (2.9/9) and matched its best outputs season-to-date in women 18-34 (2.0/5) and teens 12-17 (2.0/6).

The WB Thursday Keeps Getting Better As It Achieves Its Best Ratings Of The Season Among Women 18-34, Women 12-34 And Female Teens

The WB's Thursday duo of SMALLVILLE and EVERWOOD continues to build on its ultra-successful season as television's best scheduling move. The night, which has been an undeniable winner this television season, achieved its season-high ratings among women 18-34 (2.3/6), women 12-34 (2.5/7) and female teens (3.1/10).

EVERWOOD achieved its season-high level in ratings among persons 12-34 (1.6/5), women 18-34 (2.0/5), women 12-34 (2.2/6), teens (2.0/6) and female teens (2.9/9). EVERWOOD improved its time period over the same week last season in every key demo, including +40% in adults 18-34 (1.4/4), +78% in persons 12-34 (1.6/5), +86% in adults 18-49 (1.3/3), +233% in teens (2.0/6) and +154% in total viewers (3.9 million).

SMALLVILLE again certified its dominance among young men at 8 p.m. on Thursdays as it finished #1 its time period in men 18-34 (3.5/12) and men 12-34 (3.2/11) for the fifth time in as many weeks this season. SMALLVILLE also placed #2 in its time period among adults 18-34 (3.1/10), adults 18-49 (2.6/7), persons 12-34 (3.0/9), women 18-34 (2.7/8), women 12-34 (2.8/8) and men 18-49 (2.8/8). SMALLVILLE's ratings in adults 18-34 and men 18-34 were once again the highest in the time period in network history and its scores in persons 12-34 and adults 18-49 were the second strongest in network history.

Just like its lead-out SMALLVILLE scored at its highest levels this season with its best ratings of the season among adults 18-34 (3.1/10), women 18-34 (2.7/8), men 18-34 (3.5/12), women 12-34 (2.8/8) and female teens (3.2/10). SMALLVILLE's year-to-year gains for its time period continue to be humongous. It scored tremendous growth in all key demos compared to the same week last year including +107% in adults 18-34 (3.1/10), +192% in men 18-34 (3.5/12), +88% in persons 12-34 (3.0/9), +73% in adults 18-49 (2.6/7) and +77% in total viewers (5.8 million).

For the night, The WB Thursday was #2 among men 12-34 (2.1/7), #3 in adults 18-34 (2.2/7), persons 12-34 (2.3/7), men 18-34 (2.1/7), women 12-34 (2.5/7) and men 18-49 (1.8/5). The night achieved great gains over the same Thursday last season including +69% in adults 18-34, +92% in persons 12-34, +73% in adults 18-49, +108% in teens and +101% in total viewers (4.8 million).

Another Stellar Tuesday For “Gilmore Girls” And “Supernatural” As The Two Team To Tie Top Tuesday

.in adults 18-49, +113% in women 18-49 and +69% in total viewers.

The above press release was issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.

I still think a switch of Supernatural to Thursdays would be a good move.

 

[AgentPat]

Good article. Sums everything up:

Akron Ohio Beacon Journal
11/3/05

Thursday war night on TV
Battle for viewers continues to rage on 'the most important night in terms of advertising dollars'
By R.D. Heldenfels

Tonight, viewers will decide if they love to hate Chris, if they want to gather in large numbers for Smallville, if The Apprentice has them fired up, if "must-see-TV'' is now "must-see-CSI.''

As they do so, they'll be making choices on one of the most hard-fought nights of the season.

Yes, these days, almost every night is a brawl between at least two networks.

Saturday, when people go out or rent videos, is a broadcast dead zone, and expectations remain low on Friday for the same reason. But Sunday through Thursday, the gloves are off.

And Thursday has seen a lot of bloody knuckles this year.

UPN put its most talked-about new show, Everybody Hates Chris, on Thursday and got new viewers to go with its critical raves.

The WB moved two established shows, Smallville and Everwood, to that night, and Smallville has done extremely well. Fox has The O.C., and ABC moved Alias there. And all those networks went against CBS and NBC lineups that have usually done well on the night.

Nor will the fight end this fall. ABC has already announced plans to put the second season of Dancing With the Stars on Thursdays in January, while Alias takes a break. (ABC credits the break to Alias star Jennifer Garner's maternity leave, but the show hasn't dazzled in the ratings.)

The Hollywood Reporter recently reported that Fox is considering moving its American Idol results show from Wednesday to Thursday when that series returns in January, and that NBC may move freshman hit My Name Is Earl from Tuesday to Thursday.

Why all this action? Well, Thursday has become a night when networks can get big audiences. Three networks have their most-watched shows on that night: CBS (CSI: Crime Scene Investigation), UPN (Everybody Hates Chris) and The WB (Smallville). NBC's second most-popular show, ER, is also on Thursday. Three of the 10 most-watched prime-time shows are on Thursday -- more than come from any other night.

And there is money to be made.

"It is the day before movies open, before people make their spending decisions on where they're going to shop this weekend,'' said Garth Ancier, chairman of The WB. "Thursday has long been the most important night in terms of advertising dollars.''

ABC Entertainment President Stephen McPherson has disputed Ancier's claim to some degree, saying his network is seeing significant movie advertising on Wednesday and Sunday (both big-drawing nights for ABC). Even so, he said, "it's a really important night for us.''

Still, for almost two decades, Thursday seemed to be the personal property of NBC.

Other networks tried to make inroads. Fox, for one, put The Simpsons on Thursday in the early 1990s. Still from 1984 to the end of the century, NBC dominated with programs like The Cosby Show, Cheers, Seinfeld, Friends and ER.

Things began to change in 2001, when CBS planted summer hit Survivor on Thursday nights, and moved newcomer CSI: Crime Scene Investigation from Fridays to Thursdays.

Suddenly, Thursday was a two-network fight, and one that NBC began to lose. Its hit shows aged or ended their runs, and replacements were not easily found. One demonstration: After years of a four-comedies-plus-ER schedule, NBC abandoned that for two comedies, The Apprentice and ER.

Other networks saw a chance.

"Thursday isn't what it used to be back when NBC had that incredible stronghold,'' said David Janollari, entertainment president of The WB. "I think we all believe there's more opportunity there if we get a little more aggressive.''

That aggressiveness has battered NBC in the 8 p.m. hour.

Joey, its lead-off show and a sequel to the hugely popular Friends, ranks 66th overall with viewers and is in a second-place tie in its time slot, behind Survivor and virtually even with Alias.

Among viewers 18 to 49 years old, the audience NBC pitches to advertisers, Joey is third in its time period, behind Survivor and The O.C., and not far ahead of Smallville.

Go younger -- to 18-34 -- and Joey is behind Survivor, The O.C. and Smallville, while barely ahead of Everybody Hates Chris. Indeed, while Chris has been a much-talked-about Thursday entry, Smallville may have had greater impact on the night.

NBC is stronger at 9 and 10 p.m., but it has taken such a beating that the night now belongs to CBS.

Still, that leaves second place up for grabs -- and the memory of CBS' overtaking NBC for first is still fresh. So Thursday looks to remain a battleground, and one where the networks may throw even more fresh troops.

http://www.ohio.com/mld/ohio/entertainment/13068919.htm

 

[NHawk19]

I can never figure out how I do that Double thing

 

[NHawk19]

Well it looks like Thursday will be a big day for all nets now. Seems like the big 4 are putting all their eggs in the same basket. Seems a little risky especially when dealing with UPN and WB who dont have much to loose, as few of the big 4 target the exact same demos.

Also it doesnt appear as though the shows up for moving offer the 18-34/49 male demo anything new, on Thursday with the exception of Earl. Seems UPN would only have to move Chris to follow it rather than directly compete.

 

[AgentPat]

This is an OLD article I'm posting for Hulk. It's about SV and its syndication sale to ABC Family. There's some related info on Buffy and Angel too *ahem*. Hulk will know what to do with it. Have fun, dude!

(I can also dig up some more date info as well as per episode fees if you'd like. Just shout.)

Variety
9/26/04

Frog leaps for sydication revenues
WB pacts with cablers seeking femme auds
By JOHN DEMPSEY

The WB Network and ABC Family are locked in a blazing love affair, despite the fact that their parent companies are barely on speaking terms.

Showbiz synergy is supposed to take place within corporations, but ABC Family, owned by Disney, will kick off its new season on Oct. 4 by stacking up reruns of three series from the WB, owned by Time Warner, in key time periods every evening.

The three shows are "Gilmore Girls" at 5, "7th Heaven" at 6 and "Smallville" at 7. Original episodes of each of the three series continue to run on the WB's primetime schedule.

Tom Zappala, VP of acquisitions and scheduling for ABC Family, says no one should be surprised that ABC Family is buddying up to the WB.

"Our audience composition is compatible with the WB's," he says. "These shows make a nice fit for the 12 to 34-year-olds we try to reach on a regular basis."

The content of the WB's shows stays strictly within the bounds of good taste -- a requirement for ABC Family -- because the Tribune stations insist on it. Tribune Broadcasting owns 25% of the WB and gives the network bellwether clearances in two dozen big markets, including New York, Los Angeles, Chicago, Philadelphia, Boston, Dallas and Houston.

The WB may be less than a decade old as a broadcast network, but it has taken on the role of magnet for cable networks seeking programs that will draw more young women into their wired tent.

TNT, for example, paid through both nostrils to get Paramount TV's "Charmed" ($715,000 an episode, including the fee to repurpose each original within the same week). But since October 2001, when "Charmed" reruns premiered on TNT, the show has performed better than any other off-network series on the network except the unstoppable "Law & Order."

"Charmed" plays on TNT weekdays at 9 a.m. and 6 p.m., and each new weekly episode runs every Tuesday at 10 p.m., two days after its WB airing.

TNT also schedules "Angel," the spinoff of "Buffy, the Vampire Slayer," every weekday at 8 a.m. and 5 p.m. "Angel" is pulling more viewers in reruns than "Buffy," which started on FX in October 2001. The teenage heroine brought more young women to FX than most of its other non-primetime shows, but "Buffy" proved something of a disappointment to the network. And it did even worse in weekend barter syndication, where it played simultaneously with its FX run.

"Buffy" generated big license fees, however. Profit participants in most of these WB shows are glowing with well-tended affluence, giving Garth Ancier, chairman of the WB, what he hopes is "a leg up" on getting talent agents to funnel their select clients to Ancier and his programming staff.

Ancier's message to the creative community is that if a WB series doesn't find an audience right way, "we'll tend to leave the show alone, giving the producers time to fix it and the audience time to find it. '7th Heaven' was not a hit in its first season. But we stuck with it and now it's going into its ninth season."

Distributors of off-WB shows also use one of the network's weaknesses -- that its clearance falls far short of that of ABC, CBS, NBC and Fox -- as a selling point to cable buyers.

"The WB's shows are not overexposed to a general female viewership," says Bill Carroll, VP and director of programming for Katz TV, a firm that helps hundred of TV station clients make program decisions.

The reason that such reruns as "Charmed" and "7th Heaven" have performed well in cable, Carroll says, is that while young women continue to seek them out, women in their 30s and 40s who never watch the WB have discovered the shows on TNT and ABC Family.

Before it found its way to ABC Family, the Tribune group and other stations persuaded Worldvision, then the distributor, to sell "7th Heaven" into five-a-week syndication for two years. Lo and behold, says Garnett Losak, VP and director of programming for rep firm Petry Media Corp., the show "was a huge success."

Because only sitcom reruns are supposed to chalk up lots of viewers in strip TV syndication, she says, the winning Nielsens racked up by "7th Heaven" "were a shock to just about everybody."

Losak says what "7th Heaven" proved is that "a female-oriented dramatic series was exactly what syndication audiences were craving."

But, to Losak's dismay, ABC Family also saw the numbers "7th Heaven" was harvesting in syndication, and offered Paramount (which had swallowed Worldvision in a merger) a pre-emptive bid to land exclusive rights to the series.

Not wanting to see the strip-syndication experiment repeated, ABC Family also engineered an exclusive deal for "Gilmore Girls."

Warner Bros., the distributor, said yes to the Family offer, which was lucrative and monumentally easy: One-stop shopping in an air-conditioned Burbank office, a far cry from the misery of trudging market by market to peddle a series to individual TV stations in strip syndication.


http://www.variety.com/story.asp?l=story&a=VR1117910857&c=14

 

[RakuMon]

The numbers are in:
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

NOVEMBER 04, 2005
The Programming Insider: Friday 11/04/05

Marc Berman

Primetime Thursday Ratings:
CBS Opens Nov. Sweep on a Winning Note

Thursday 11/03/05
Metered Market Ratings

Note: The following overnight ratings exclude the Miami, West Palm Beach and Ft. Myers markets.

Household Rating/Share
CBS: 14.5/22, NBC: 8.7/13, ABC: 6.2/ 9, WB: 3.6/ 5, Fox: 3.5/ 5, UPN: 2.9/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/04/04):
WB: +57, ABC: +35, CBS: -10, UPN: -24, NBC: -27, Fox: -30

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 22.38 million, NBC: 11.06, ABC: 8.42, Fox: 5.09, WB: 4.40, UPN: 3.21

-Adults 18-49:
CBS: 7.6/19, NBC: 4.8/12, ABC: 2.9/ 7, Fox: 2.3/ 6, WB: 1.8/ 4, UPN: 1.3/ 3

----------

-Yesterday’s Winners:
Survivor: Guatemala (CBS), Smallville (WB), Everybody Hates Chris (UPN), CSI (CBS), Without A Trace (CBS)

-Yesterday’s Losers:
Joey (NBC), Love, Inc. (UPN), Reunion (Fox), Eve (UPN), Cuts (UPN)

----------

-Ratings Breakdown:
CBS was off and running on this first night of the November 2005 sweep, with an advantage over No. 2 NBC of 67 percent in the overnights, 11.32 million viewers and 58 percent among adults 18-49. Survivor: Guatemala kicked-off with an above average (and, of course, first-place) 10.9/16 in the overnights, 18.43 million viewers and a 6.6/17 among adults 18-49 at 8 p.m. That led into the top-rated show of the evening, CSI, at an 18.7/27 in the overnights, 28.45 million viewers and a 9.8/24 among adults 18-49 at 9 p.m. At 10 p.m., Without A Trace capped off the evening also first in the overnights (13.9/22), total viewers (20.25 million) and adults 18-49 (6.4/17).

Although it was difficult to see nice-guy Brandon depart before moody Jamie on Survivor: Guatemala, don’t fret. Jamie’s time will come, and it could – and should – be soon. As for who might reign supreme, it’s looking good, Stephenie!

Over at NBC, struggling Joey continues to have a detrimental impact on the evening, with a mere 5.9/ 9 in the overnights (#3), 7.77 million viewers (#3) and a 3.0/ 8 among adults 18-49 at 8 p.m. (#2). Although lead-out Will & Grace picked up steam, a still lackluster 6.6/10 in the overnights (#2), 7.99 million viewers (##) and a 3.3/ 8 among adults 18-49 (#2) at 8:30 p.m. means it is time to officially call it quits in May.

Despite a considerably better edition of NBC’s The Apprentice this time around (so long, Markus!), ratings are still off considerably from one year earlier, with a distant second-place 8.6/12 in the overnights, 11.04 million viewers and a 5.0/12 among adults 18-49 at 9 p.m. Comparably, the year-ago telecast averaged a 12.6/18 in the overnights, 16.06 million viewers and a 7.8/19 among adults 18-49 on Nov. 4, 2004. Instead of blaming Martha Stewart for the loss of audience, Donald Trump should point the finger at Joey at 8 p.m.

At 10 p.m., NBC’s fading ER (Overnights: 11.3/18; Viewers: 14.26 million; A18-49: 6.1/16) finished second behind CBS’ Without A Trace in all three categories.

As a reminder, total viewers and adult 18-49 results from last night are based on the fast affiliate ratings. Year ago results are based on the final nationals.

ABC preempted its regular Thursday line-up for Johnny Depp theatrical Pirates of the Caribbean: Curse of the Black Rock, which averaged a third-place 6.2/ 9 in the overnights, 8.42 million viewers and a 2.9/ 7 among adults 18-49 from 8-11 p.m. As modest as that sounds, ABC’s year-ago combination of Extreme Makeover, life as we know it and Primetime Live averaged a considerably lower 4.6/ 7 in the overnights, 5.99 million viewers and a 1.9/ 5 among adults 18-49 from 8-11 p.m. Wasn’t ABC supposed to be airing occasional Extreme Makeover specials this season?

Over at Fox, overrated The O.C., which lost some of its audience to the WB’s competing Smallville, opened at a below-average 4.2/ 6 in the overnights (#4t), 6.57 million viewers (#4) and a 2.9/ 8 among adults 18-49 (#3) at 8 p.m. At 9 p.m., the return of Reunion hit rock-bottom, with a 2.8/ 4 in the overnights (#5), 3.61 million viewers (#4) and a 1.7/ 4 among adults 18-49 (#4) at 9 p.m. All together now” Tick, tock…the cancellation clock is ticking!

The WB remains the most-improved network on Thursday, courtesy of its combination of the relocated Smallville (Overnights: #4t, 4.2/ 6; Viewers: #5, 5.26 million; A18-49: #5, 2.4/ 6) and Everwood (Overnights: #4, 3.0/ 4; Viewers: #5, 3.54 million; A18-49: #5, 1.3/ 3).

Although Everybody Hates Chris remains a force for UPN, the remainder of the network’s Thursday line-up could use a major shot of adrenaline.

 

[avidreader]

Hey that's great. WB beat Fox in the Household Share. That's something to sing about.

Although I'd like to see all the demo's broken down, as I cant see how they slipped to 5th for 18-49.

I just noticed that was adults, I was thinking males 18-49.

 

[NHawk19]

Looks like SV is moving right ahead. I wonder what ABC is going to to do. They're loosing big time.

 

[The Incredible Hulk]

ABC preempted its regular Thursday line-up for Johnny Depp theatrical Pirates of the Caribbean: Curse of the Black Rock,

LOL wasnt it "Curse of the Black Pearl"?

BTW, Everwood is STILL losing about a 1/3 of the Smallville lead-in audience. We need a better pairing...

 

[mellyM]

LOL wasnt it "Curse of the Black Pearl"?

BTW, Everwood is STILL losing about a 1/3 of the Smallville lead-in audience. We need a better pairing...

Its funny, I used to actually watch Everwood before it was paired with Smallville, now I'm usually online talking to my friends about SV, and barely glance at the screen when Everwood is on. I guess Supernatural would be better there, but I doubt they'd move it since its doing well in its timeslot

 

[RakuMon]

-Final Thursday Nationals:
CBS opened the Nov. 2005 sweep on a winning note, besting No. 2 NBC by a considerable 87 percent in households, 11.47 million viewers and 58 percent among adults 18-49. ABC got some leverage out of theatrical Pirates of the Caribbean: The Curse of the Black Pearl, which was up over programming on the year-ago night by 2.4 million viewers and 53 percent among adults 18-49, while the WB remained the most improved courtesy of Smallville and Everwood.

What follows are the final national ratings for Thursday, Nov. 3:

-Households:
CBS: 14.0/22, NBC: 7.5/12, ABC: 5.5/ 8, Fox: 3.3/ 5, WB: 2.9/ 4, UPN: 2.2/ 3

-Total Viewers:
CBS: 22.53 million, NBC: 11.06, ABC: 8.42, Fox: 5.11, WB: 4.50, UPN: 3.28

-Adults 18-49:
CBS: 7.6/19, NBC: 4.8/12, ABC: 2.9/ 7, Fox: 2.3/ 6, WB: 1.8/ 5, UPN: 1.3/ 3

Source: Nielsen Media Research data

 

[AgentPat]

For lack of a better place to put this (it's not about ratings, but it *could* play into ratings for Solitude), the inside back cover of the latest issue of TV Guide is an ad for the Ford Fusion. Apparently, FORD will be a sponsor during that episode, 'cause they've got some gimmick to win a brand new vehicle. Lois will be seen driving a Redfire Metallic Fusion in the ep (product placement, anybody? LOL) and will be listening to the car's stereo. Viewers are asked to identify the SV soundtrack and go to the WB website with the promotional code (SMATV) for a chance to win something.

Hmm. Interesting. Verizon did something like this last year, and IIRC, it was quite successful for them. It'll be interesting to see what happens with the Ford spot.

...Oh, and by the way, photos of three of SV's stars take up the whole top half of the ad. Welling is the largest in the center, Rosie is on the right, and uh... Durance on the left. LOL Kreuk's nowhere to be seen. RuhRoh, Shaggy.

 

[Serene]

For lack of a better place to put this (it's not about ratings, but it *could* play into ratings for Solitude), the inside back cover of the latest issue of TV Guide is an ad for the Ford Fusion. Apparently, FORD will be a sponsor during that episode, 'cause they've got some gimmick to win a brand new vehicle. Lois will be seen driving a Redfire Metallic Fusion in the ep (product placement, anybody? LOL) and will be listening to the car's stereo. Viewers are asked to identify the SV soundtrack and go to the WB website with the promotional code (SMATV) for a chance to win something.

Not just win *something*.. you win the car, and possibly more importantly, the car will be delivered to you by one of the cast members!

I think it will be ED, since she seems to do most of the appearances for the show. Perhaps that explains why it's her in the ad, and doing the bit on the show.

 

[avidreader]

I love to brag about Smallville when we can so I thought I would post this, just for fun. Its a section of last night's ratings write up from Mediaweek.

Comparably, that beat the WB’s competing One Tree Hill (Overnights: #6, 2.9/ 4; Viewers: #6, 3.34 million; A18-49: #6, 1.4/ 4) by a considerable 66 percent in the overnights, 2.17 million viewers and 93 percent among adults 18-49. Unfortunately, One Tree Hill does not compare to former occupant Smallville.

 

[AgentPat]

Not just win *something*.. you win the car, and possibly more importantly, the car will be delivered to you by one of the cast members!

Yeah, I put "win a brand new vehicle". The "something" part was for the *other* "great prizes, including 'Smallville' DVDs and CDs."

I think it will be ED, since she seems to do most of the appearances for the show. Perhaps that explains why it's her in the ad, and doing the bit on the show.

Mmm... Could be a stretch. Not saying she won't be the one, but if that was definite, they would say it, I think.

I know you're not gonna like this... oh hell, close your eyes 'cause you AINT gonna like this....




....I think they just put Durance in the ad next to Welling for two reasons: she's Lois Lane (hello?!) and she's....




Wait! STOP peaking! I SEE you!!!




....she's more popular eye candy for the male audience.




Tolja not to look! But NOOOO! You just had to, di'incha?

 

[Serene]

....I think they just put Durance in the ad next to Welling for two reasons: she's Lois Lane (hello?!) and she's....

Well you know my response to that.

(B.F.D.)

....she's more popular eye candy for the male audience.

Oh, you'll get no argument from me there. I still consider it within the realm of possibility that the

Spoiler

person that Clark loves who is going to be killed off will be Lana. Not probable, but possible.

 

[Max]

In USA Today, they gave the mid-season snapshot of how all the networks are doing. I'll post the highlights of what they said about the WB:

New Series extended for full season: Supernatural

Extended for partial season: Related, Twins

Canceled: Just Legal

Biggest gains: Smallville's move to Thursday sent young Superman soaring to a two-year high; Supernatural is solid in tough Tuesday time slot.

Biggest challenges: Yanked Living with Fran and Blue Collar TV as the network still struggles on weekends; new hits scarce as veteran dramas age.

 

[RakuMon]

Smallville did it again!!!

NOVEMBER 11, 2005
The Programming Insider

Marc Berman

Note: The Programming Insider will not be published on Tuesday and Wednesday next week.

Primetime Thursday Ratings:
CBS Rules; WB on the Plus Side

Thursday 11/10/05
Metered Market Ratings

Note: The following overnights exclude the Miami and West Palm Beach markets.

Household Rating/Share
CBS: 14.7/22, NBC: 8.6/13, ABC: 4.3/ 7, WB: 3.6/ 5, Fox: 3.3/ 5, UPN: 2.7/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/11/04):
WB: +29, CBS: - 4, UPN: -25, Fox: -27, NBC: -30, ABC: -48

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Fast Affiliate Ratings

-Total Viewers:
CBS: 23.06 million, NBC: 11.69, ABC: 5.51, Fox: 4.87, WB: 4.52, UPN: 3.34

-Adults 18-49:
CBS: 7.8/20, NBC: 5.0/13, Fox: 2.2/ 6, ABC and WB: 1.8/ 5 each, UPN: 1.3/ 3

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-Yesterday’s Winners:[/b
Survivor: Guatemala (CBS), Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Honorable Mention:
Everybody Hates Chris (UPN), ER (NBC)

-Yesterday’s Losers:
Joey (NBC), Love, Inc. (UPN), Alias (ABC), Night Stalker (ABC), Reunion (Fox), Eve (UPN), Cuts (UPN)

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-Ratings Breakdown:
CBS scored another hefty Thursday victory, courtesy of its combination of Survivor: Guatemala (Overnights: #1, 10.6/16; Viewers: #1, 19.1 million; A18-49: #1, 6.9/19), CSI (Overnights: #1, 19.2/28; Viewers: #1, 29.48 million; A18-49: #1, 10.2/26) and Without A Trace (Overnights: #1, 14.2/22; Viewers: #1, 20.72 million; A18-49: #2, 6.3/17). Given Gary found the item needed for a special immunity on Survivor: Guatemala, Bobby Jon took the bullet, and landed as the first member of the jury. My pick to grab the cool million: good guy Rafe, who wisely knows how to both compete and stay under the radar.

As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings.

NBC ranked a typical distant No. 2, building in every half-hour with its line-up of Joey (Overnights: #2, 6.0/ 9; Viewers: #2, 8.11 million; A18-49: #2, 3.1/ 9), Will & Grace (Overnights: 6.7/10; Viewers: #2, 8.92 million; A18-49: #2, 3.6/ 9), The Apprentice 4 (Overnights: 8.5/13; Viewers: #2, 11.16 million; A18-49: #2, 4.9/12), and ER (Overnights: #2, 11.0/17; Viewers: #2, 15.40 million; A18-49: #1, 6.7/18). Although ER is not what is used to be, growth out of The Apprentice 4 of 29 percent in the overnights, 4.24 million viewers and 37 percent among adults 18-49, and a first-place time period finish in the demo, is still worth positively noting. Assuming My Name Is Earl eventually moves into the Thursday 8 p.m. half-hour, NBC will have a stronger leg to stand-on next season.

Over at ABC, the Thursday news remains bleak care of hiatus-bound Alias (Overnights: #3, 4.9/ 7; Viewers: #3, 6.43 million; A18-49: #5, 2.1/ 6), the waiting-to-be axed Night Stalker (Overnights: #3, 3.2/ 5; Viewers: #4, 3.94 million; A18-49: #4, 1.4/ 4), and Primetime Live (Overnights: #3, 4.9/ 8; Viewers: #3, 6.15 million; A18-49: #3, 2.0/ 6). With the return of Dancing With the Stars coming to the Thursday 8 p.m. hour in January, there is no reason to believe the network will waste an improved lead-in on Night Stalker.

The WB remains the most-improved network on Thursday thanks to the relocated Smallville (Overnights: #4, 4.1/ 6; Viewers: #5, 5.37 million; A18-49: #4, 2.3/ 6) and Everwood (Overnights: #4, 3.1/ 5; Viewers: #5, 3.66 million; A18-49: #5, 1.3/ 3), while UPN’s Everybody Hates Chris is wasted on lead-outs Love, Inc., Eve and Cuts. Take a look:

UPN/Thursday
8:00 p.m. Everybody Hates Chris
Overnights: 4.2/ 6 (#4), Viewers: 5.20 million (#5), A18-49: 2.0/ 6 (#5t)

8:30 p.m. Love, Inc.
Overnights: 2.3/ 3 (#6), Viewers: 2.76 million (#6), A18-49: 1.1/ 3 (#6)

9:00 p.m. Eve
Overnights: 2.3/ 3 (#6), Viewers: 2.75 million (#6), A18-49: 1.1/ 3 (#6)

9:30 p.m. Cuts
Overnights: 2.0/ 3 (#6), Viewers: 2.64 million (#6), A18-49: 1.1/ 3 (#6)

On Fox, the once relatively potent The O.C. sunk to a season low, with a 3.8/ 6 in the overnights (#4), 5.73 million viewers (#4), and a 2.6/ 7 among adults 18-49 (#3) at 9 p.m. That led into struggling freshman drama Reunion at a 2.8/ 4 in the overnights (#5), 4.02 million viewers (#4), and a 1.8/ 5 among adults 18-49 (#4) at 9 p.m. Tick, tock…the cancellation clock is ticking.

Source: Nielsen Media Research data

 

[avidreader]

Its great to see Smallville breaking ground with The O.C and Alias, two of its prime competitors. Lets hope by season's end they can pass them. That would be a winner. The WB the only network to show an improvements.