APRIL 28, 2006
The Programming Insider
Marc Berman
Primetime Thursday Ratings:
CBS Dominates; NBC a Distant No. 2
Thursday 4/27/06
Metered Market Ratings
Household Rating/Share
CBS: 13.7/21, NBC: 7.0/11, ABC: 4.3/ 7, Fox: 3.9/ 6, WB: 3.0/ 5, UPN: 2.0/ 3
Due to a Presidential Address on the year-ago evening, overnight comparisons to Thursday, April 28, 2005 are excluded.
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Fast National Ratings (Live Plus Same Day data).
-Total Viewers:
CBS: 20.64 million, NBC: 9.30, ABC: 6.28, Fox: 5.15, WB: 3.98, UPN: 2.53
-Adults 18-49:
CBS: 6.6 rating/18 share, NBC: 4.0/11, Fox: 2.3/ 6, ABC: 2.1/ 6, WB: 1.7/ 5, UPN: 1.0/ 3
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-Yesterdays Winners:
Survivor Panama Exile Island (CBS), CSI (CBS), Without A Trace (CBS)
-Fading Fast:
American Inventor (ABC)
-Yesterdays Losers (excluding repeats):
Love, Inc. (UPN), The O.C. (Fox), Eve (UPN), Cuts (UPN), Commander in Chief (ABC)
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-Ratings Breakdown:
CBS scored another seamless Thursday victory, with a first-place finish in every half-hour courtesy of Survivor Panama Exile Island (Overnights: 9.9/16; Viewers: 17.14 million; A18-49: 5.8/18), CSI (Overnights: 18.1/27; Viewers: 26.88 million; A18-49: 8.5/22), and Without A Trace (Overnights: 13.0/20; Viewers: 17.91 million; A18-49: 5.5/15). How do you like that Terry on Survivor, whose only fall from grace might be his superior attitude if he lands in the final two? And what about Cirie, who caught a fish (a big one, too!), and brokered the deal to get rid of slacker Courtney? You go, girl!
As a reminder, total viewers and adults 18-49 are based on the fast national ratings.
The once formidable NBC remains anything but, with its distant second-place combination of the soon-to-conclude Will & Grace (Overnights: 6.2/10; Viewers: 7.53 million; A18-49: 2.8/ 9), a repeat of My Name Is Earl (Overnights: 5.1/ 8; Viewers: 6.89 million; A18-49: 2.8/ 8), the regularly scheduled edition of My Name Is Earl (Overnights: 6.3/ 9; Viewers: 8.95 million; A18-49: 4.1/11), The Office (Overnights: 5.6/ 8; Viewers: 7.74 million; A18-49: 3.8/10), and fading ER (Overnights: 9.4/15; Viewers: 12.36 million; A18-49: 5.1/14). Although the network is hoping the addition of John Stamos will fuel interest in ER next season, it really is time to pull the plug and allow the medical drama to end with some dignity, dont you think?
Over at ABC, the once respectable American Inventor has fallen from grace, with the first of two back-to-back episodes opening at a weak 3.9/ 6 in the overnights (#3), 5.13 million viewers (#3), and a fourth-place 1.5/ 6 among adults 18-49. That led into the regularly scheduled 9 p.m. edition third at a 4.9/ 7 in the overnights, 4.82 million viewers, and a 2.9/ 9 among adults 18-49. One episode would have been more than enough this isnt American Idol, after all. At 10 p.m., and facing original episodes of both Without A Trace and ER for the first time, ABCs relocated Commander in Chief is unlikely to make it into a sophomore term with a distant third place 5.1/ 8 in the overnights, 6.50 million viewers, and a 1.8/ 5 among adults 18-49.
Two original episodes of Foxs soon-to-retire That 70s Show limped out of the gate with an average 3.7/ 6 in the overnights (#4), 4.90 million viewers (#4), and a 2.2/ 7 among adults 18-49 (#3) from 8-9 p.m. At 9 p.m., modest The O.C. lived up to that description with a similar 4.0/ 6 in the overnights (#4), 5.41 million viewers (#4), and a 2.4/ 6 among adults 18-49. Does anyone really care about The O.C. anymore?
Over at the WB, Supernatural remains a relatively compatible player out of Smallville, with retention of 82 percent in the overnights, 78 percent in total viewers, and 75 percent among adults 18-49. Take a look:
WB/Thursday
8:00 p.m. Smallville
Overnights: 3.3/ 5 (#5); Viewers: 4.47 million (#5); A18-49: 2.0/ 6 (#5)
9:00 p.m. Supernatural
Overnights: 2.7/ 4 (#5); Viewers: 3.49 million (#5); A18-49: 1.5/ 4 (#5)
Despite a last-place finish at 8 p.m., UPNs Everybody Loves Chris remains the only UPN Thursday sitcom worth even mentioning, with a 2.7/ 5 in the overnights, 3.13 million viewers, and a 1.3/ 4 among adults 18-49. Lead-out Love, Inc. dipped to a 1.9/ 3 in the overnights, 2.11 million viewers, and a 0.9/ 3 among adults 18-49 at 8:30 p.m., followed by Eve (Overnights: 1.7/ 3; Viewers: 2.10 million; A18-49: 0.9/ 2) and Cuts (Overnights: 1.6/ 2; Viewers: 2.07 million; A18-49: 0.9/ 2) from 9-10 p.m. UPN, of course, ranked last in every half-hour, and Love, Inc., Eve and Cuts will all, no doubt, not be returning next season.