MAY 12, 2006
The Programming Insider
Marc Berman
Note: The Programming Insider next week will focus on the upcoming fall 2006 primetime schedule announcements. All regularly scheduled sections (including Primetime Ratings, Ratings Box, On the Air Tonight, Reader Feedback and TV Trivia Time) will be pre-empted Tuesday through Thursday.
Primetime Thursday Ratings:
CBS Rules; Three UPN Sitcoms Bid Adieu
Thursday 5/11/06
Metered Market Ratings
Household Rating/Share
CBS: 14.2/22, NBC: 7.8/12, Fox: 5.3/ 8, ABC: 4.7/ 7, WB: 2.8/ 4, UPN: 2.0/ 3
-Percent Change From the Comparable Year-Ago Evening (Thursday 5/12/05):
Fox: +32, WB: +27, CBS: - 4, ABC: - 8, NBC: -26, UPN: -43
----------
Fast National Ratings (Live Plus Same Day data).
-Total Viewers:
CBS: 20.95 million, NBC: 10.14, Fox: 7.30, ABC: 6.24, WB: 3.65, UPN: 2.21
-Adults 18-49:
CBS: 6.6/18, NBC: 4.4/12, Fox: 3.6/10, ABC: 2.3/ 6, WB: 1.6/ 4, UPN: 0.9/ 3
----------
-Yesterday’s Winners:
Survivor Panama – Exile Island (CBS), CSI (CBS), Without A Trace (CBS)
-Honorable Mention:
Smallville (WB)
-Yesterday’s Losers (excluding repeats):
Love, Inc. (UPN), Eve (UPN), Cuts (UPN), Primetime Live (ABC)
----------
-Ratings Breakdown:
CBS roared to the winning Thursday finish line, as usual, courtesy of Survivor Panama – Exile Island (Overnights: 10.4/16; Viewers: 17.17 million; A18-49: 5.7/17), CSI (Overnights: 18.3/27; Viewers: 26.64 million; A18-49: 8.2/21), and Without A Trace (Overnights: 13.8/22; Viewers: 19.03 million; A18-49: 5.8/15). Fans of Survivor, don’t forget: the two-hour season-finale is this Sunday at 8 p.m., followed by the live reunion show at 10 p.m. And speaking of Survivor, was I the only one who felt ripped-off after we were left hanging last night? Come on Cirie, you can do it!
Despite traveling the “super-size” route last night with expanded episodes of the second-to-last installment of Will & Grace, and the season-finales of My Name Is Earl and The Office, NBC did not benefit overall. Will & Grace opened with an above-average 7.6/12 in the overnights from 8-8:40 p.m. (#2), followed by also second-place finishes for My Name Is Earl (6.8/10 from 8:40-9:20 p.m.) and The Office (6.0/ 9 from 9:40-10 p.m.). Due to the expanded nature of the telecasts, all overnight results for NBC are approximate and individual fast national ratings cannot be determined. Based on the 8-10 p.m. block, the three comedies averaged 8.68 million viewers, and a 3.8/11 among adults 18-49 according to the fast nationals. Although My Name Is Earl had a solid first season, it is not the kind of break-out hit that NBC needs to rejuvenate the evening. And neither is The Office.
At 10 p.m., the rumored-to-be relocating ER capped off the evening for NBC with a second-place finish in the overnights (9.9/16), total viewers (13.06 million), and adults 18-49 (5.5/15). If NBC does indeed move ER to make room for upcoming drama Studio H on the Sunset Strip (or something else) next fall, season 13 will not be a lucky one for fading medical drama.
Fox got a boost as a result of retrospective That ‘70s Show: The Final Goodbye, which averaged a 5.6/ 8 in the overnights, 7.58 million viewers, and a 3.8/10 among adults 18-49 from 8:30-10 p.m. Keep in mind that that seven minutes of preview X-Men: The Last Stand was factored into that average. Earlier in the evening, the-second-to-last episode of That ‘70s Show scored a 4.4/ 7 in the overnights (#3), 6.20 million viewers (#3), and a 3.0/ 9 among adults 18-49 (#3) at 8 p.m.
On ABC, an 8 p.m. edition of American Inventor opened with a lackluster 4.0/ 6 in the overnights (#4), 5.16 million viewers (#4), and a 1.6/ 5 among adults 18-49 (#5) at 8 p.m. That led into the regularly scheduled 9 p.m. edition at a 5.1/ 7 in the overnights (#4), 6.97 million viewers (#4), and a 2.6/ 7 among adults 18-49 (#4). Next week, the winner of American Inventor (which I predict will be the worthy Janusz Liberkowski) will be revealed. At 10 p.m., veteran Primetime Live remained lost in the cellar with a 5.0/ 8 in the overnights, 6.60 million viewers, and a 2.8/ 7 among adults 18-49.
Over at the WB, Smallville concluded season No. 5 (time flies!) with a respectable 3.5/ 5 in the overnights (#5), 4.58 million viewers (#5), and a fourth-place 2.0/ 6 among adults 18-49 at 8 p.m. That led into a repeat of the young Clark Kent drama at a 2.1/ 3 in the overnights (#5), 2.72 million viewers, (#5), and a 1.1/ 3 among adults 18-49 (#5) at 9 p.m. Given how Smallville put the WB on the Thursday map this season, consider it a lock on The CW at 8 p.m. again in 2006-07.
Last, and least, was the season-finale of UPN’s Everybody Hates Chris (Overnights: 2.8/ 5; Viewers: 3.30 million; A18-49: 1.3/ 4 at 8 p.m.), followed by the series-finales of Love, Inc. (Overnights: 1.9/ 3; Viewers: 2.03 million; A18-49: 0.8/ 2), Eve (Overnights: 1.8/ 3; Viewers: 1.75 million; A18-49: 0.8/ 2), and Cuts (Overnights: 1.7/ 3; Viewers: 1.78 million; A18-49: 0.8/ 2) from 8:30-10 p.m. If The CW wants to give Everybody Hates Chris a stronger platform next season, here’s an idea: Sunday at 8 p.m. Remember the days when The WB had an audience with Sunday comedies like The Jamie Foxx Show, The Steve Harvey Show and Sister, Sister? Why not go back to those more successful roots?
Source: Nielsen Media Research data
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp