On the homepage for EW popfest, a special event being thrown by EW running from October 29th through the 30th, they have revealed that they will unveil the first look at the upcoming film. There is no word on what the first footage will be, leaving the door open as to how lengthy of a reveal this could be. With it just being described as footage and not a trailer, it is possible that a single scene could be shown to generate buzz for the movie. The important thing to note is that EW popfest is an in person event and there has been no indication as to whether or not the footage will be released online or not.