The Dark Knight TDK Viral: "10 million unique players"

[Andrizzle]

42 Entertainment CEO talks about viral marketing

[YT]FV5Ocbj0CfI[/MEDIA]

 

[musecuts]

Thanks for this! Very insightful interview.

 

[byte19]

the hell have you been Drizz!??!! good stuff that!

 

[RKO]

That's amazing, nice interview.

 

[Andrizzle]

the hell have you been Drizz!??!! good stuff that!

I'm still waiting for whatever that Comcast Cameraman at the Chicago bat signal was working on...

 

[Anita18]

Here's another kind of interesting article about ARGs. Even though it's about Year Zero, they throw in a number in terms of overall budget - Susan Bonds says that most ARGs cost between $1-$3 million. Which is actually about the cost of a 30-second Superbowl spot nowadays.

ARGs are excellent ways to promote products, but there is a setback: cost. ARGs are expensive to stage, which is why they've been associated with major corporations. Susan Bonds stated that ARGs can cost anywhere from $1 million to $3 million. Web sites such as Gamasutra.com say that although the ARGs are expensive, they are defiantly worth the money.

http://psucomm473.blogspot.com/2009/04/year-zero-look-into-not-so-distant.html

TDK did not have a Superbowl spot, but we did get an ARG. Fair trade.

But I guess $3 million is a high price point for a small independent company, even though it's chump change to a company like WB.

 

[Mr. Earle]

Too long, too boring. And since the girl that was asking the questions went behind the camera, i skipped the video entirely.