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It won't lose money. But it could very well not make much either, especially in comparison to Sony's investment.
I see this film having a similar performance to Man of Steel. That is why my prediction has not shifted. I am sticking with $550-650 million. That isn't bad by any means in terms of budget to gross ratio, but compared to the expectation, the disparity will be palpable.
Sony changed their forecast for company performance. They were anticipating a loss of a little over a billion (yes, that's a b) dollars. They're now anticipating a loss of $200 million more than that. If this movie loses money their investors may very well pressure them to sell off the rights.
If ASM2 only makes 650 m it will still be one of Sony's biggest hits in recent years.
Investors are more likely to demand production/marketing budget cuts for ASM3 than get rid of the franchise all together.
If it does that, the investors will be losing quite a bit of money. Quite a bit. And considering the contracts for TASM3, not sure how they could ask to slice the production budget.If ASM2 only makes 650 m it will still be one of Sony's biggest hits in recent years.
Investors are more likely to demand production/marketing budget cuts for ASM3 than get rid of the franchise all together.
If this movie only makes $650 million worldwide, the Sony boardroom will resemble the Red Wedding afterwards.
1. Amazing Spider-Man 2 - $91 million
2. The Other Woman - $13.6 million (-45%)
3. Captain America - $9.4 million (-42%)
4. Heaven is for Real - $9.3 million (-35%)
5. Rio 2 - $8.6 million (-38%)
Actually Spider-Man 3 performed above the first Spider-Man. And I think Spider-Man 2 would have performed better if it opened in May instead of the end of June.Yep, Cap2 is headed north of $250m or within spitting distance of TASM.
So under Cap2 means well below it's own predecessor.
This film series has only declined in returns since the first one debuted. I don't think we should really be surprised.
Actually, while the X-Men franchise has been declining domestically for returns, it's been increasing internationally. International returns for the X-Men films allowed X-Men: First Class and the Wolverine to perform on par with the original films in the series.It's frankly performed like Fox's X-Men films, all performing downwardly since X3:TLS through The Wolverine. Will DOFP change that? It's not looking like TASM2 is going to but the jury is out.
It doesn't mean much besides bragging rights, but it will still be a bitter pill to swallow for Sony if it opens under Captain America (at best Marvel's #3 franchise with an early April release date).
It's a very good possibility that Days of Future Past will do better than First Class. First Class kinda gave the X-Men franchise a much needed reinvigoration that it desperately needed since The Last Stand and Origins: Wolverine.I disagree I don't see Days of Future Past making less than First Class domestically. I think it hits at least 220mil.
If this movie only makes $650 million worldwide, the Sony boardroom will resemble the Red Wedding afterwards.
Dammmnnnnn.![]()
The elephant in the room is that Avi Arad should not be allowed around these properties anymore. I think he was good for these films in the beginning, but after a while he was a hindrance. He was all but shut out of the Iron Man production save the casting of Terrance Howard. After being fired from Marvel Studios, he had connections at Sony to stay on with Spider-man, but he's one of the big reasons for the problems with Spider-man 3.
It's a very good possibility that Days of Future Past will do better than First Class. First Class kinda gave the X-Men franchise a much needed reinvigoration that it desperately needed since The Last Stand and Origins: Wolverine.