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Considering they won't make anything off the merchandise of this movie, they want a high profit from this film theatrically, on DVD, and in TV rights. Closer to 750 only just puts them in the black (which they at LEAST want to be in the black), but realistically, since Spider-Man is a top CBM grossing franchise, closer to 1 billion I think is what they wanted. Especially when they invested as much as they did marketing the film.
Anything less than a billion will probably be considered a disappointment based on the investment and Sony's desire to expand the brand. If ASM2 only makes a modest profit, what's Sinister Six or Venom going to do?