The Amazing Spider-Man 2 The Amazing Spider-Man 2 Box Office Prediction Thread - Part 3

[Persistence]

we're in a more saturated market.with more superhero movies, more action blockbusters, more remakes coming out every year. But yeah Webb's Spider-Man is not giving the general audience anything new. Rehash and underdeveloped character and plots..no compelling reason to watch this movie again.

 

[I SEE SPIDEY]

I think the problem is Neighbors very well could have been #1 this weekend with $37m. Also Neighbors, which I loved by the way, is getting a boost because TASM 2 isn't tough competition. The Great Gatsby did very well in IM3's second week last year. IM3 still held #1 even with a massive week to week drop.

If TASM 2 ends under 37mil then yes Neighbors could very well have been number one with that amount.

I guess it's not the drop that's the problem, if the film had lived up to that marketing campaign and opened with 120mil this drop would still be large but not as big a deal because a massive opening can survive a huge fall.

It all goes back to the opening weekend. How did the studio fail to get Spidey over 100mil when it has the best spot of the Summer movie season? I saw it coming about a week before it's opening (and some saw it coming earlier than that) but it's still so strange. The international numbers are great but the domestic numbers are pretty lackluster for this franchise. Like I said, Sony better hope for a huge Saturday increase.

 

[DarthSkywalker]

If TASM 2 ends under 37mil then yes Neighbors could very well have been number one with that amount.

I guess it's not the drop that's the problem, if the film had lived up to that marketing campaign and opened with 120mil this drop would still be large but not as big a deal because a massive opening can survive a huge fall.

It all goes back to the opening weekend. How did the studio fail to get Spidey over 100mil when it has the best spot of the Summer movie season? I saw it coming about a week before it's opening (and some saw it coming earlier than that) but it's still so strange. The international numbers are great but the domestic numbers are pretty lackluster for this franchise. Like I said, Sony better hope for a huge Saturday increase.

Sony did what they could with this film. They marketed the hell out of it, but demand just doesn't seem to be there. The way too early OS release and reviews simply sealed the film's fate in the US.

 

[Angryfantasyfan]

Sony did what they could with this film. They marketed the hell out of it, but demand just doesn't seem to be there. The way too early OS release and reviews simply sealed the film's fate in the US.

I think I saw Gwen plummet to the earth hundreds of times the week before it opened. Maybe the marketing should have focused on the relationship. It seemed to be the best received part of the movie.

 

[Andrew Lucas]

I think I saw Gwen plummet to the earth hundreds of times the week before it opened. Maybe the marketing should have focused on the relationship. It seemed to be the best received part of the movie.

It would make more sense than "Rise of Electro".

 

[Andrew Lucas]

Hell, Rise of The Lizard would make more sense than The Untold story,unless the whole Parents sub-plot in Tasm2 was in the first one,wich in my opinion would have been much better,leaving room for more scenes like the one where Harry attacks Oscorp.

Spidey need a better marketing team that's for sure.

 

[Lighthouse]

Sony did what they could with this film. They marketed the hell out of it, but demand just doesn't seem to be there. The way too early OS release and reviews simply sealed the film's fate in the US.

I really believe marketing the hell out of it is a part of the problem. When you're marketed towards that aggressively, I think so of the audience starts to get resentful. Anyone remember on the last one a guy made an almost half an hour cut of the movie just based on trailers and clips? You could probably have done a longer one this time.

 

[chaseter]

So glad to see this movie falling hard. I hope it's a slap in the face to everyone at Sony.

 

[chaseter]

Sony did what they could with this film. They marketed the hell out of it, but demand just doesn't seem to be there. The way too early OS release and reviews simply sealed the film's fate in the US.

The quality killed this movie, nothing more and nothing less.

 

[the_ultimate_evil]

http://www.escapistmagazine.com/new...rce=twitter&utm_medium=share&utm_campaign=all

With the reception and how a lot of people are not liking the film I expected the box office to fall but never this bad. Would love to be in a Sony share holders meeting

 

[Marvin]

So glad to see this movie falling hard. I hope it's a slap in the face to everyone at Sony.

Maybe it will be one of the biggest box office flops of the decade, let alone the year....or the summer.
/sarcasm

 

[jmc]

To be honest I'm glad some unknown original movie has come out of nowhere to claim box office glory. It's embarrassing for Sony however that Spider-Man couldn't hold off what on paper looked like weak competition. It's a testament to the films quality that they're in this position.

 

[Kahran Ramsus]

To be honest I'm glad some unknown original movie has come out of nowhere to claim box office glory. It's embarrassing for Sony however that Spider-Man couldn't hold off what on paper looked like weak competition. It's a testament to the films quality that they're in this position.

Sony should be embarrassed, if nothing else.

 

[Spiderine]

Can somebody explain to me how Sony lost or just gave up the merchandising and toy rights to Spidey? Did they make a deal with Marvel?

 

[jmc]

I've heard this before that Sony gave up 100% merchandising rights. That would seem to be an incredibly dumb decision if true.

 

[Joe_Kickass]

To be honest I'm glad some unknown original movie has come out of nowhere to claim box office glory. It's embarrassing for Sony however that Spider-Man couldn't hold off what on paper looked like weak competition. It's a testament to the films quality that they're in this position.

It's kind of hilarious, and yes that's a double entendre lol

 

[Angryfantasyfan]

The Disney deal everyone forgets, but which you shouldn't
Today, the stakes are higher because Sony no longer gets a cut of merchandising tied to its Spider-Man movies. Why? A late 2011 deal in which Disney traded Marvel's producer fee for new Spider-Man movies for the exclusive right to profit from all merchandise with the Spidey imprint.
Practically, what this means is the Amazing Spider-Man franchise is no longer burdened by Sony having having to pay a hefty percentage of the theater gross to Marvel and Disney. But it also means less residual revenue for Sony Pictures, the company's third-largest source of operating profit in fiscal 2013

http://www.fool.com/investing/gener...estion-for-sony-can-the-spider-man-movie.aspx

 

[Zarex]

Can somebody explain to me how Sony lost or just gave up the merchandising and toy rights to Spidey? Did they make a deal with Marvel?

After the Marvel buyout, Disney was very aggressive about taking back a majority ownership position in their most popular character. With film, animation and 50% of merchandising through the Spider-Man Joint Venture, Sony had effectively owned the character since 2002. Disney was able to take advantage of Sony's weak financial position by selling their small interest in the films along with $278 million to purchase animation rights and Sony's merchandising position.

Though Marvel cut some lopsided cinematic licensing deals, they retained control over merchandise. This likely played a role in Sony's decision to sell. While Marvel was dependent on Spidey merchandise licensing, Disney could afford to pull all of the Spidey merchandise off the shelves unless Sony made the deal.

 

[DJ_KiDDvIcIOUs]

I've heard this before that Sony gave up 100% merchandising rights. That would seem to be an incredibly dumb decision if true.

That is very true my friend. Here is an excerpt from the statement when the deal was announced:

"To that end, we recently completed a transaction with Sony Pictures to simplify our relationship. And then in the deal, we purchased Sony Pictures' participation in Spiderman merchandising, while at the same time, Sony Pictures purchased from us our participation in Spiderman films. This transaction will allow us to control and fully benefit from all Spiderman merchandising activity, while Sony will continue to produce and distribute Spiderman films. We won't be specific about the economics of this 2-way transaction, but we expect it will drive attractive returns for Disney."

So it seems the move was even dumber than it first appears. Maybe that's why this movie was so bad since Marvel had absolutely no role whatsoever in the final product

 

[jmc]

Sony got the arse end of that deal. Disney essentially reaps the benefits from a new Spider-Man movie without having to spend a cent on the movie. Why would Disney want to buy the rights back for the movies? Sony is doing all the work for them.

 

[Spiderine]

After the Marvel buyout, Disney was very aggressive about taking back a majority ownership position in their most popular character. With film, animation and 50% of merchandising through the Spider-Man Joint Venture, Sony had effectively owned the character since 2002. Disney was able to take advantage of Sony's weak financial position by selling their small interest in the films along with $278 million to purchase animation rights and Sony's merchandising position.

Though Marvel cut some lopsided cinematic licensing deals, they retained control over merchandise. This likely played a role in Sony's decision to sell. While Marvel was dependent on Spidey merchandise licensing, Disney could afford to pull all of the Spidey merchandise off the shelves unless Sony made the deal.

Ok Thanks Zarex

Looks like all Sony has now is a Spidey movie franchise with shrinking revenue. Future looks bleak for them now. They better have serious consideration with these proposed spinoffs.

 

[jmc]

It really does seem like they are throwing all their eggs into this one basket. That ain't exactly smart.

 

[Kahran Ramsus]

Maybe Sony shouldn't have treated Ghost Rider like a complete afterthought.

 

[samsnee]

Absolutely not. The movies will have their ups and downs but kids will always want new toys. Seems like a dumb decision.

 

[Lighthouse]

Maybe they should have just let Raimi finish Spider-Man 4.