http://www.forbes.com/sites/markhug...ience-fatigue-isnt-really-hurting-spider-man/
Sony doesn't make any money from merchandising. I won't even bother reading the rest of this article when it obviously is a biased, misinformed demonstration constructed on flawed hypotheses.
The franchise hasn't lost 10 or 12 or even 20% of its domestic attendance but 64% 2002 . Internationally if it wasn't for China, ticket price inflation, 3D premiums and the lower dollar, that meager growth the film is showing from TASM would be a steep decline as well.
If that isn't enough to claim that the franchise's audience has shrunk enough to raise any alarm bells then what is exactly ?