Well HP5 managed more in midnights with less theaters, so I just don't think the demand was there.Yeah it was dumb of Paramount to not open more venues, especially when the film was tracking that well. Part of the problem may have been shifting weeks to the 7th, the film was originally supposed to open WW on the 30th, but when Chronicles of Narnia moved to november Iron Man 2 moved up a week.
7.5 mill for midnight is a good number for this time of year. Star Trek last year only opened with 4 million and they had several Thursday showings. I'm not sure what Spider-man 3 did in midnight showings.
1) New Moon - 26.7 11/20/09
2) HP6 - 22.2M 7/15/09
3) TDK - 18.5M midnights 7/18/08
4) Sith - 16.9M midnights 5/19/05
5) TF2 - ROTF - 16.8M 6/24/09
6) OOTP - 12M midnights 7/11/07
7) SM3 - 10M midnights 5/4/07
8 DMC- 9M midnights 7/7/06
9) LOTR - ROTK - 8M 12/18/03
10)SM1 - 7m 5/3/02
10)Twilight - 7m 11/21/08
10)TPM - 7M 5/19/99
13)GoF - 6m 11/18/05
13)AOTC - 6m 5/16/02
15)X3 - 5.9M midnights 5/2/03
16)Wolverine - 5M midnights. 5/1/09
17)Watchmen - 4.55M midnights. 3/6/09
18 FOTR - 4m 12/19/01
18 TTT - 4m 12/18/02
20)Terminator Salvation - 3M 5/21/09
Well HP5 managed more in midnights with less theaters, so I just don't think the demand was there.
I think Paramount guessed right. No use in opening more theaters if the demand isn't there. Although it wasn't the smartest of them to open it in the middle of many students' finals.
They're still not giving a lot of analysis, but updated numbers on the site show a preliminary $55m OD. I think it's lower than what a lot of people expected, but it's not bad...Is the OW record still expected for this film? The Deadline crew didn't really give any analysis of the midnight numbers. Obviously the screencount was less than it will be now but even TDK scored over $18m on its first midnight. [nb. TDK is only being used as a numerical reference. This is not to start a flame war]
They're still not giving a lot of analysis, but updated numbers on the site show a preliminary $55m OD. I think it's lower than what a lot of people expected, but it's not bad...
If it is then Americans would seem to like it a lot more than Europeans. I'm not saying that to be funny, just an observation.
It'll have to have a killer Saturday to avoid being quite a bit lower than expectations - Sundays always have a bigger drop. I wonder if this has anything to do with the critical reaction? I mean, it could have made a $10m or so difference ...
Dang, the estimate went from $55m down to $52m.
http://www.cinemablend.com/new/Iron...s-With-130-Million-Opening-Weekend-18489.htmlAnyone somehow hoping that Iron Man 2 would flop at the box office this weekend, give up-- Friday's early numbers are in, and it's a certified hit. But anyone rooting for The Dark Knight to hang on to its opening-weekend box office record, you're a winner. Deadline Hollywood is projecting that, based on the estimated $52 million Iron Man 2 pulled in last night, it will boast a $130 million or so opening weekend, well below The Dark Knight's $158 million record.
It's also worth noting that Iron Man 2 had the largest release of any in history, appearing at 4,308 theaters around the country. You can practically hear Paramount regretting that they didn't just slap on the thing and go ahead and claim the crown-- though hopefully louder are all the fans eternally grateful they didn't have to wear glasses for this one. Iron Man 2's opening weekend will best Iron Man's $102 million by a whole lot, but as we've discussed before, the rules are different for sequels. It's a little awkward that many people, including Marvel President Kevin Feige, were openly hoping to snag the record, but hey, $130 million will help him keep a roof over his head, so who's complaining.
If you're curious, it looks like Nightmare on Elm Street will be at #2 with less than 10% of Iron Man 2's gross. We'll have lots more on the weekend box office in our wrap-up on Sunday night.
It's not the impressive IMO. Basically a Revenge of the Sith number five years later. And the 3 day is expected to be less than DMC and Twilight. I think its the reception and less the marketing. People on the cusp weren't exactly gushing over it.
Um, it's 22 million more than Sith. Maybe adjusted for inflation, but it's a top 5 opening and you're saying it's not impressive?
Um, it's 22 million more than Sith. Maybe adjusted for inflation, but it's a top 5 opening and you're saying it's not impressive?