It is always possible that TFA was the anomaly, and that Rogue One and what appears to be TLJ are the more likely performances.
My take on this movie's disappointing legs so far:
1) This movie has mixed WOM, I don't see how you can deny it. There is a significant portion of people who are sour on this movie and are making it known across youtube, social media and to their friends and family. The mixed reception also impacts repeat views.
2) This movie is pretty long. 2 hours 35 mins kinda hurts the number of possible showtimes theaters can play, the families who have impatient kids, as well as people who don't love the movie, but were willing to make repeat viewings. This movie is 20 minutes longer than Force Awakens by comparison.
3) Actual competition. Jumanji is eating into this movie's revenue in a significant way, it grew from an estimate of $14M for CD to $19M in actuals at the same time TLJ dropped from $32 in estimates to $27.5M in actuals. They both go after the same audiences, but Jumanji might be attracting enough families away from Star Wars to make an impact against it.
The China numbers are also looking like it's going to be pretty weak, since Gavin Feng is saying that the pre-sales are likely leading to a sub-$30M opening.https://***********/weier1231997/status/945465768371613696
THR is currently reporting that the predicted final gross will be around 1.6 billion.
THR is currently reporting that the predicted final gross will be around 1.6 billion.
THR is currently reporting that the predicted final gross will be around 1.6 billion.
28.2 Tuesday per Rth at bot. So a slight Tuesday bump, something Rogue One and TFA didnt get until their 4th Tuesday. Good number.
Just like experts kept quoting JL-which kept coming down
1.3-1.4
That's a very good number. Among the top 4, TLJ & PP3 increased while Jumanji and TGS decreased. So it looks like Jumanji was definitely the 1st choice for many on Christmas Day and it fell back to normal numbers on a non-holiday. I think nao or from next weekend when more schools will be closed, TLJ will see a good deal of upgrade in daily numbers. That's a point we seem to have overlooked in our analysis.
TLJ needs to hit 525 million as on 31st Dec. 2017 for a 650 million final haul. This number puts that target firmly back in contention. TLJ nao needs 5 more good days and then the uncertain/slightly skewed circumstances relating to calendar configuration will cease to exist which makes 680 million+ a possibility.
Yeah but this film will finish significantly higher than Rogue One.It is always possible that TFA was the anomaly, and that Rogue One and what appears to be TLJ are the more likely performances.
Just like experts kept quoting JL-which kept coming down
1.3-1.4
When did ANY experts predict that for Justice League?
The key word in that sentence is BILLION!Yeah, I think HR is still using older projections. Feels like 1.3-1.4 billion to me now.
Deadline is reporting The Last Jedi did $28.1M yesterday.
The key word in that sentence is BILLION!