I like the 30 Years Ago thing...sort of meta. It's not so much false marketing as it is ambiguous marketing, which I think is kind of clever. Most people aren't going to go see this based on whether or not its connected to the original films anyway. Really like the piano strains of the old theme.
I don't hate this. I thought it was fairly entertaining as trailers go. It's not a great trailer, to be sure. It's not an awful one either, and there's enough in it that's unique to make it more than just mediocre.
Tonally, this looks to be a combination of Ghostbusters and The Real Ghostbusters. At this point in the concept's life cycle, that was probably the way to go, and the way many of the comics have gone as well, to fantastic effect.
I don't think this is going to be devoid of story anymore than the original film was. This is clearly an action-centric trailer. And visually this looks pretty cool, in a sort of throwback effects kind of way. I like the scope of the ghosts so far. Always nice to see Slimer.
I love the technology in this. Is that a version of Louis Tully's brainwave "helmet" that McCarthy has on in one shot? McKinnon's character looks like she will be a lot of fun.
Humorwise, there were some funny bits. Ghostbusters was never laugh out loud funny to me, but there are some good chuckles here.
People are complaining about the content of the trailer. Watch the original Ghostbusters trailer. Short of introducing Ecto 1 and the various ethreal/ghostbusting concepts, which will NEVER be "new" again, and therefore will likely never have that type of "Wow, that's new" impact, there's a lot of the same approach, albeit a tonal difference.
-There are ghosts.
-Bill Murray loudly asks "Has anyone seen a ghost?"
-The Ghostbusters are shown screwing up a few times.
-Bill Murray yells about dogs and cats living together.
-There's a lot of screaming.
-There's a little bit about the story, but not much.
All things considered, the original trailer, with the exception of the end of the movie, basically shows the Ghostbusters being goofballs, shows fairly little about their personalities, shows some action beats, and sells Sigourney Weaver with sex. This trailer does much the same thing. Other than tone of the humor and the more heightened elements, there's not a huge difference in presentation here.
The whole "This doesn't look like the Ghostbusters I know" that people keep saying as if it's a new and interesting complaint...the film's creators have been telling you that from Day One. This isn't the Ghostbusters as they were conceived in the 80's, that's...fairly obvious. This is 2016, and it is the Ghostbusters viewed through that cultural lens.
I'm not even going to get into the "I don't find these ladies funny" complaint. Fair enough. You think no one was tired of Murray and Akroyd's schtick in the early 80's? That didn't stop general audiences from eating up that movie then and I doubt it will stop this one now. These are some incredibly popular comedic actresses.
Finally, I know we're fanboys, but could some of you stop pretending you know exactly what does nor doesn't happen in a film and whether it does or doesn't connect to the other movies or ever will based on a single trailer? You can't possibly know exactly what does and doesn't happen based on a trailer and some rumors, unless you've seen the film and watched the franchise unfold, which I suspect most of you haven't. Even if this film doesn't connect, there are ways to make it connect later on if the studio chooses to do so.
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