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ben YayMayorBee 2 hours ago
You guys sound like a bunch of tinfoil hat conspiracy theorists. There's a boy on the cover, because those types of playsets will sell more towards boys. Sure, girls can play with them too, but it's going to attract more boys than girls. They have teams of people in their marketing to figure these things out. So if you're mad about this, get mad at the almighty dollar, because that's what businesses care more about.
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YayMayorBee ben 2 hours ago
Couple things:
First, you're assuming that all business decisions are made in a perfectly rational manner. That just isn't the case. Decision-makers are not always rational and there are a billion examples out there to look at. Here's one:
http://io9.gizmodo.com/paul-dini-superhero-cartoon-execs-dont-want-largely-f-1483758317
Paul Dini told Kevin Smith that Cartoon Network cancelled one of his shows because it started to get too popular with girls. That didn't fit their preconceived marketing and merchandising playbook, so rather than try to cater to their audience they just shut the whole thing down. That's lazy, irrational, and, yes, sexist. Spiting your audience because you can't be bothered to even try to sell to them is the exact opposite of what a rational actor does.
Second, how you market a toy matters. If you put no girls on the packaging or in the other promotional photos for an item, how can you possibly be surprised that there's no significant demand among girls? You've just specifically communicated to girls that this toy isn't for them! You're saying there's no market and you know this because you've never marketed to it! It's more irrational, circular logic.
Third, it's not a tinfoil hat conspiracy theory to point out that sexism exists and is likely at play. There's no requirement of a secret cabal of rabid misogynists. They're not supervillains. All it takes is a handful of people at a certain level of power with the same kind of biases. Is it so inconceivable that a bunch of middle-aged dudes who come from a different era of fandom--if they were ever fans, themselves--would have preconceived biases against engaging with a female market?
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