http://www.leesmovieinfo.net/MovieTalkA.php?topic_id=686
$100M would be an amazing 3-day gross, but how likely is that? X2 opened on
May 2nd 2003 with $85.6M and like its predecessor, it was very front loaded. In
2006 ticket prices, $86.5M open would be in the low $90s. While Memorial Day weekend will help improve Sunday's gross, there's a potential that it will dilute the 3-day total. Looking back through the past few Memorial Days, I see that the top 3-days seem to be:
Shrek 2 at $72.2 and the highest open:
Finding Nemo at $70.3M. The big opens were the weekend before Memorial Day weekend. Shrek 2 and The Day After Tomorrow teamed up for an incredible $140M allowing for the top 10 to reach $184M+. While I think $100M for the 4-day is a decent bet and I have said $100M was possible, looking at past Memorial Days made me feel very uncomfortable with $100M for the 3-day prediction.
With
Lee's early predictions, the top 5 is over $200M so either demand will be record breaking this weekend or some of the predicted grosses will come down. For Da Vinci Code, a 25% drop seems optimistic.
Last year, only Crash dropped less than 25% in the top 10. I wouldn't be surprised with a drop close to 50%. Over the Hedge will probably hold up very well, but a drop in the mid 20% seems more reasonable. There's no reason why Mission Impossible would hold up so well this weekend. I think Van Helsing and Troy are decent comparisons with MI3 and Poseidon, and they both dropped 50% Memorial Day weekend. Expect similar drops this year from the two action pics.
As for
crowd reports this weekend, I don't expect as many advanced sell outs for X3 as for Da Vinci even if it does close to $100M for the 3-day. I don't have the data to prove it, but I'm guessing Da Vinci's older audience would be more likely to preorder in advance than X3's audience. X3 will probably sell out closer to showtime. As always, thanks for posting any reports.
Replies:
the presale reports on HSX seem to differ from your assertions about X3 presales. The pre-sales seem to be doing incribly well right now.