Advanced Dark
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Iron Man and Hulk Licensees Revealed
Source: Brandweek
February 26, 2007
Brandweek has published a new article talking about the licensees for Marvel Studios' Iron Man and The Incredible Hulk. Here's the rundown of licensees so far:
Iron Man and Incredible Hulk licensees include Hasbro (master toy licensee), Hallmark (social expressions and party goods), Kids Headquarters (boys & girls apparel), Jay Franco (domestics), Mad Engine (T-shirts), Fruit of the Loom (underwear), Disguise (costumes), BBC (footwear), Berkshire (headwear and cold weather), Mega Bloks (construction toys) and Jakks Pacific (plug & play games), AME (sleepwear), Sideshow (collectibles), FAB (back-to-school & arts and crafts) and MGA (die-cast vehicles). Marvel is looking to add partners in other key licensing categories, such as food & beverages, consumer electronics and publishing. Licensees were given a directive to incorporate innovation into their products and urged to view their creations as components of a collection, not one-off items. Transformation also is a key element of both properties.
Check out the full article at the link above! -SHH Frontpage
Note from Advanced Dark: The first Hulk film might not of broke any records at the box office of any significance but the merchandise sold better than Spiderman, Superman, and Batman with ease. Hulk fists were a huge seller. Anyways now we'll surely have new Hulk fists, Abomination fists, etc...Also it seems the Hulk video games are getting better and better but now we'll likely get to fight off a real villain...big time.
We probably won't see any pics here till later in the year but news is sure to follow shortly on who's on board the Hulk merchandise bandwagon.