Nell makes a valid point about the drama and it's importance in wrestling. There is truth in some of the statements he's making. Where Nell misses the mark however is that it's the in-ring action and "sporting" aspect that drives the drama, not the other way around. The drama, whether it be promos, videos, or whatever other criteria you want to use, is the supplemental material to wrestling. It's the wrestling that will always be the main attraction to the product for the fans. The reason the drama isn't the sole drawing force is because despite the fact fans know it's "worked" they still want to treat what happens in the ring as a legitimate sport. That's why rubs, wins, losses, and squashes are important. WWE fans love Santino and the entertainment aspect, but no WWE fan would ever buy him in a World title program, and that's because he has no credibilty in his wins. At it's heart, fans still treat pro wrestling as they would any other sport.
Just to validate my point, take a look at Starrcade 97. Sting vs. Hogan had perhaps one of the greatest build-ups in professional wrestling history. That match drew a ton of interest and was WCW best drawing match in the company's history. The drama was very important. But guess what? In the end all of it did not matter and it failed because Sting, who won the match, was not put over clean by Hogan and was largely squashed before he got the submission. This moment was the turning point for WCW and the beginning of their downslide. Sting was never the same after that either and his draw and popularity took a hit as well due to the fact fans saw him as the guy who did not go over. He looked weak in his win. It's not just about wins and losses. The fans want to believe the top guys are legit athletes who deserve their spot. That's what draws fans in the end. Yes the drama is important, but it's not what turns the business and allows it to thrive.
All you have to do is take a look at the wrestling industry and the way it operates now versus to how it drew during it's highest periods to see the difference. I don't even want to get into the characters that are put over today and the difference among workers on top today versus yesterday. HHH/Taker/HBK is the end of era in more ways that you know.
Hopefully in the next couple of weeks I'll get around to writing the article I was going to put up taking a look at the business today compared to years prior.