How do you do that though? The franchise has written itself into a corner with bad characters and bad continuity and stories. The movies are no longer profitable. Each movie is making less and less domestically. These films used to be critic proof, but not anymore. Case in point, the last Transformers movie made only $130 million domestic. The first one in 2007 made $320 million. So in 10 years, they've declined almost $200 million. There's no growth. And the movies keep costing more. The last one cost $217 million budget. And that's probably another $150 million for marketing and distribution.