The Dark Knight WB to go with new marketing plan

[bbasher]

wut ad101867 said ^^

 

[regwec]

Your other avatar was better

A change is as good as a rest.

If anyone wants to design a striking Ra's al Ghul avatar, then they will have it displayed in this space!

 

[Naite22]

I really hope they don't cut some of Heath's scenes.

me too! they'd be making a big mistake in doing that!

 

[Naite22]

Actually, no. Life wins again.

Look, I respect Heath too, and yes, a man's life/death is infinitely more important than a movie. However, the only people who would need a "long" time to get past Heath's death are those who were close to him. Almost the entire movie-going public does not fall into that category, so they will be fine seeing the film in July.

Heath's death is startling because a lot of people around the world followed his career, and Bat-fans especially were getting hyped about his TDK performance. But he was no more important a human being than anyone else, and when anyone else dies . . . life goes on. Including businesses. There's nothing wrong with that; that's as it should be.

(Note: when I say "get past Heath's death," I don't mean stop caring about the fact that he died. I just mean get back to routine, everyday living.)

I get what you're saying and I'd have to agree.

 

[Art Damage]

Anyone see this?

http://www.cnn.com/2008/SHOWBIZ/Movies/01/24/ledger.films/?iref=mpstoryview

 

[FCEEVIPER]

Anyone see this?

http://www.cnn.com/2008/SHOWBIZ/Movies/01/24/ledger.films/?iref=mpstoryview

Yeah, I posted it on page 7 in this topic.

 

[Art Damage]

Yeah, I posted it on page 7 in this topic.

Oops, my bad. Thank you being there first..heh heh.

 

[Lightning257]

My take on all of this is that they should continue as planned. The marketing campaign is based on the Joker character, not Heath himself. I doubt (and haven't seen any indication) that Heath had any direct involvement in the marketing (he didn't write emails, he didn't do any voice overs that were specifically designed for this marketing campaign, he didn't make any phone calls, etc.), so I don't believe that to continue with The Joker would be disrespectful. While it might have a tendency to remind us about what has happened, I think the worst form of disrespect would be if we were to forget.

The same goes for the movie release. He was an actor. Movies was what he did. What better way to honor him (if one feels that it is necessary to do so), than to continue on as planned - after all, isn't the idea that "the show must go on" one of the tenets of show business (which someone else here mentioned previously)?

 

[GoogleMe94]

His daughter is two years old, I doubt they're going to just tell her "your father was buck naked with pills when he died."

No one is asking you where you would want to be when something happened. Seriously, just unneeded comments Google.

sheesh, lighten up will ya. im not putting down ledger, just chill.

 

[Redd]

I think WB should keep the same marketing.

 

[jdp_34]

Whysoserious.com now displays a black ribbon, sorry if its been brought up

 

[Dark Knight]

I think from here on out WB's marketing will have Joker be more of a supporting character in the marketing campaign instead of front and center. Continue with the why so serious campaign.

However, It would give the studio an opportunity to start showing how this new challenge will effect Bruce Wayne/Batmans psyche and how he will struggle with not wanting to break his own rules of not killing someone he will most likely want to in the Joker.

 

[DieSmiling]

To me, the marketing should be altered so as not to appear like WB is trying to capitalize on Heath's death...

But the film itself shouldn't be changed AT ALL. Cutting scenes would be more disrespectful to his legacy than anything else, imo....

 

[Spidey-Sean]

My take on all of this is that they should continue as planned. The marketing campaign is based on the Joker character, not Heath himself. I doubt (and haven't seen any indication) that Heath had any direct involvement in the marketing (he didn't write emails, he didn't do any voice overs that were specifically designed for this marketing campaign, he didn't make any phone calls, etc.), so I don't believe that to continue with The Joker would be disrespectful. While it might have a tendency to remind us about what has happened, I think the worst form of disrespect would be if we were to forget.

The same goes for the movie release. He was an actor. Movies was what he did. What better way to honor him (if one feels that it is necessary to do so), than to continue on as planned - after all, isn't the idea that "the show must go on" one of the tenets of show business (which someone else here mentioned previously)?

Yes, I definitely agree with the film continuing as planned. I think it would be disrespectful to Heath if the film was changed, as Heath poured himself into a role for a particular movie that was planned for. If the movie was changed in any way, then his performance may not relate to the new plan, and could ruin things. If you've ever seen the alternate ending to the Bourne Identity that was considered after 9/11, it seems like a similar situation. That particular ending would have devastated the entire structure of the film, it's meaning, and the future films as well. Thankfully, the original cut was used for theaters.


However, I'm still up in the air how the marketing should go. Those Joker phones people received I'm still wondering about. I suppose it could go on, but maybe a little more time has to pass before things start up again.

 

[Joker'sHenchman]

DieSmiling you have the same avatar as me.

 

[Figs]

It's sad that he died but this is ridiculous for them to change the marketing. The marketing was around the J O K E R.

Yes, Heath may have played him, but in the sense of the fictional world/characters of the film it's, I'll say again...the Joker.

I just don't understand it.

 

[fabman]

At the moment, let's say simple that Heath is more important than a character. They shouldn't change it in respect of Heath Ledger.

 

[StylishHokie21]

They could maybe change the marketing slightly, but do not touch any of his scenes in the movie.

 

[obiTokenobi]

If they keep marketing solely around the Joker, the general public will think the studio is exploiting his death by keeping the marketing focus on Heath.

 

[fabman]

The marketing was going to change anyway in March, focusing on Bruce and Harvey aswell.

 

[Yurka]

They could maybe change the marketing slightly, but do not touch any of his scenes in the movie.

I highly doubt they'll change any of his scenes.

 

[Redd]

The marketing was going to change anyway in March, focusing on Bruce and Harvey aswell.

How do you know?

SOurce?

 

[Reek]

im gonna stick to my thoughts of them STICKING TO THE JOKER VIRALS. Heath WOULD NOT want that being stopped, especially since now its his last role, and possibly his best.

no way, Joker FTW!

 

[Redd]

I highly doubt they'll change any of his scenes.

The stage that I believe that they are at right now is editing and putting music onto the scenes.

Those are always the last bits that they have to do.

Also the other stuff that they might be doing right now is all of the CGI and special effects for the action scenes and stuff.

 

[Figs]

At the moment, let's say simple that Heath is more important than a character. They shouldn't change it in respect of Heath Ledger.

I wasn't trying to say Joker is more important than a human being. Just that if that's what the marketing was around they shouldn't change it. I think it would be better to leave whatever focus they wanted on this last character/performance of his.