What is DC Entertainment doing? What is their plan?

[merced]

What I want to know what will happen to the current regime at the features division of DCE following Green Lantern? Will things stay as is? I mean . . . has Diane Nelson really done a bang up job here?

I'm curious about that too.

BTW, GL is dropping to 2015 screens this weekend - a falloff of 38% in it's 4 week which is on the high side.

 

[TheVileOne]

I mean yeah this is pretty much Defcon 4 or whatever for a project like Green Lantern. So I mean . . . what was Diane Nelson's vision here?

 

[KalMart]

I mean yeah this is pretty much Defcon 4 or whatever for a project like Green Lantern. So I mean . . . what was Diane Nelson's vision here?

Blurred?

 

[The Batman]

I didn't expect or wanted GL to crash and burn like that.

I dont think a lot of us did. They were hyping it up big, organized this whole DCE thing, and had Geoff Johns behind them. I used to think WB was getting it together, but they had all the keys for success and still screwed up royally. Unbelievable.

 

[ClarkLuther55]

Wow, Green Lantern having a world wide box office of less than $140 million at this point is just atrocious. Usually, the foreign revenues are about equal to the US revenues, give or take. But what we have here is subpar US box office, and practically nonexistent international box office. Has this film not been released in several major markets yet or something? Because even after the disappointing opening weekend, I never expected it to do this badly.

 

[merced]

And meanwhile Captain America gets a very positive full segment on John Bachelor's 07/08 radio show. The biggest overnight in terms of ratings.

Marvel/Paramount know how to push their product. I don't recall GL getting this kind of "mainstream" publicity. Or SR for that matter.

This kind of national radio segment (full 6 minutes) tonight is a studio's delght.

 

[TheVileOne]

I don't know John Bachelor or what kind of audience he gets but I guess that's cool.

But I mean how did Green Lantern not get a mainstream push?

Actually I remember when Superman Returns came out a lot of popular conservative talk radio hosts were turning on the movie because Superman was a deadbeat dad and they took out truth, justice, and the American way and turned it into truth, justice, all that stuff. Singer joked about it at Comic-Con once, but he pretty much turned off middle America with a lot of the stuff in his movie.

 

[ClarkLuther55]

Marvel/Paramount know how to push their product. I don't recall GL getting this kind of "mainstream" publicity. Or SR for that matter.

But I mean how did Green Lantern not get a mainstream push?

If I were in charge of the WB, I'd probably demand an investigation into where GL's monster advertising budget went. That movie received over $100 million to spend on ads, yet it felt like it wasn't even that well-hyped in advance.

I've checked the ad budgets for successful blockbuster movies like in the Pirates of the Caribbean, Spider-Man and X-Men series. From what I see, the average is around $40-50 million. Granted, how the budget is counted seems to vary from site to site, and this could be a bunch of crap. But it's a HUGE difference.

 

[TheVileOne]

Well I mean we saw it with the snacks, toys, merchandise, and sodas. So does that count?

Also there was the first trailer from way back and Deadline did report that the theme of the marketing campaign changed several times so I guess that is part of the reason for the high marketing cost.

 

[Gamma Ra]

As a guy who wants to see the Superhero genre successfully grow into its own respectable beast, so I can see the many characters I've read from both companies DC and Mavel come to life, I think DCE needs to regroup. I think Nolan has found Batman's unique appeal, hopefully Snyder will find Superman's. As I watched the GL movie, I couldn't help but think Renold's Hal Jordan, came off as a poor man's Tony Stark. I think the casting of Hal was the worst pat of that movie.

I think WB needs to learn and find the unique qualities of each of their characters, and stick to what their comicverse has made them, ideal heroes...Marvel heroes are the f### ups. They should revisit their pre-crisis stories and build around those.

 

[WildcatNC]

I think the casting of Hal was the worst pat of that movie.

I think WB needs to learn and find the unique qualities of each of their characters, and stick to what their comicverse has made them, ideal heroes...Marvel heroes are the f### ups. They should revisit their pre-crisis stories and build around those.

I agree. I was worried as soon as I heard the casting. I like Reynolds but it just didn't fit.


Making a great final product is the #1 issue. If they do that I think they will find success.

 

[MessiahDecoy123]

Well if Zack Snyder's Superman fails you can forget seeing any non-Batman DC superhero movies in the future.

 

[chiefchirpa]

Well if Zack Snyder's Superman fails you can forget seeing any non-Batman DC superhero movies in the future.

Even if it's a mediocre movie, it won't fail as bad as GL. "Superman" name is still famous and make people want to see the movie on the first week.

The production budget should be below $200 million. I don't see why WB would want to see it above Green Lantern budget. Rehashing Zod as villain might be the key to have that reasonable budget.

 

[psylockolussus]

Well if Zack Snyder's Superman fails you can forget seeing any non-Batman DC superhero movies in the future.

Yeah that's why my hope for a Justice League movie keeps getting slimmer and slimmer.

 

[TheIncredibleSk]

If Superman Returns can make 200M in the states with POTC on its back then this one can make much more. Superman Returns made money on name alone. With this cast I see it doing pretty good. I truly think this film will have better WOM than Superman Returns but critics will like it less.

 

[KalMart]

If I were in charge of the WB, I'd probably demand an investigation into where GL's monster advertising budget went. That movie received over $100 million to spend on ads, yet it felt like it wasn't even that well-hyped in advance.

I've checked the ad budgets for successful blockbuster movies like in the Pirates of the Caribbean, Spider-Man and X-Men series. From what I see, the average is around $40-50 million. Granted, how the budget is counted seems to vary from site to site, and this could be a bunch of crap. But it's a HUGE difference.

Lots of times, you can spend more money trying to get a lousy movie to seem good. Plus, since they got their material late, there was probably a lot of overtime, whose costs start at 1.5x 'regular' time.

 

[KalMart]

I don't know John Bachelor or what kind of audience he gets but I guess that's cool.

But I mean how did Green Lantern not get a mainstream push?

Actually I remember when Superman Returns came out a lot of popular conservative talk radio hosts were turning on the movie because Superman was a deadbeat dad and they took out truth, justice, and the American way and turned it into truth, justice, all that stuff. Singer joked about it at Comic-Con once, but he pretty much turned off middle America with a lot of the stuff in his movie.

The way Singer 'swings' probably didn't ingratiate himself with much of the Bible belt, either. Throw in the fact that he's not a NASCAR fan....or a Christian....and the fact that he can read....

 

[Red Mask]

Well if Zack Snyder's Superman fails you can forget seeing any non-Batman DC superhero movies in the future.

Don't jinx it. We'll see what happens after that movie comes out. Don't lose hope.

 

[Captain Marvel]

The way Singer 'swings' probably didn't ingratiate himself with much of the Bible belt, either. Throw in the fact that he's not a NASCAR fan....or a Christian....and the fact that he can read....

Oh, don't be an idiot. I'm pretty sure anybody who decided against seeing Superman Returns did so because of reasons that had nothing to do with Singer's sexuality, and probably didn't even have the faintest clue that he was gay. Those very same people are probably the same people who made X-Men and X2 a hit, after all.

 

[Son of Coul]

Even EYE didn't know Singer was gay till just now.

 

[Lencho01]

Oh, don't be an idiot. I'm pretty sure anybody who decided against seeing Superman Returns did so because of reasons that had nothing to do with Singer's sexuality, and probably didn't even have the faintest clue that he was gay. Those very same people are probably the same people who made X-Men and X2 a hit, after all.

Yeah, the marketing for SR was pretty much in its name. Mostly for those who've been waiting to see a Superman film for all these years and not so much the general audience. I assume Singer and WB guessed that everyone fell under the group of people waiting for a Superman film for so long and they were of course, wrong.

I still think WB should've gone with JLM years ago or at least had the script fixed after the writers strike.

 

[merced]

If Superman Returns can make 200M in the states with POTC on its back then this one can make much more. Superman Returns made money on name alone. With this cast I see it doing pretty good. I truly think this film will have better WOM than Superman Returns but critics will like it less.

I think MOS will do better than SR but not a whole lot.

Superman still carries baggage and really there seems little buzz or interest about the flm. I'm guessing MOS does 220 million - 230 million domestic.

 

[KalMart]

Oh, don't be an idiot. I'm pretty sure anybody who decided against seeing Superman Returns did so because of reasons that had nothing to do with Singer's sexuality, and probably didn't even have the faintest clue that he was gay. Those very same people are probably the same people who made X-Men and X2 a hit, after all.

I was being facetious, if that wasn't clear.

I'm pretty sure that whatever misgivings 'middle-America' had could have been overcome if the movie was actually good.

 

[TheIncredibleSk]

Superman's baggage is a 200M+ name. MOS will be huge if marketed right and is a good film. Superman Returns didn't do good because simply put audiences hated it. Their's little buzz on this film? Well except for casting which has gotten some nice buzz on a lot of websites, lets not forget this film is a year and a half away. We also know little about the plot and theirs been no release of photos or anything yet. You have to build interest and that hasn't started yet since the film has even started filming yet.

 

[BatmanInc]

I don't see GL getting a sequel. There's a chance GL did okay enough that it won't kill other hero's chances of getting a film. Green Lantern himself, however.....I highly doubt it will get a sequel.