Lets strip away the entire need to adhere to the source material. Lets forget about Donnor and the comics.
Ok?
Superman Returns and he meets Lois with the son subplot and luthor's evil scheme. They were interwoven to create the climax. Luthor's plot indirectly exposed the identity of Jason and resolve the indifference between Superman and Lois.
Now a closer look.
Lois and "Clarks" dynamic was weak to begin with and had no resolution. I argue you didn’t even need Clark in the movie. There is no resolution for Richard over the fact he is not the biological father. There were no changes to Superman, he was the same sorry feeling brooding guy from beginning to end, he was probably more dour than Batman. How does Lois (at the end) being less angry develop Superman?
The entire film was about "feeling for them", feeling for the moments. Feeling for them means very little if there is no results. Just because Superman now knows he is the father of Jason, it doesn't mean he can do much about it. Feeling less lonely and sorry is not growth, taking action to change things is growth. I don't watch movies to be in touch with my emotions, I watch them to entertain me. The whole movie was about feeling without resolution, that’s why I called SR cinematic *********ion without a climax. I say cut the feeling and inject more plot.
I have said in my review, the premise of returning from a 5 year leave can still work in a new continuity. A restart does not obligate an origin. It would have resolved the plot holes created by the earlier films for SR. You could introduce newer and better ideas along the side.
For me, creative freedom over plot and characters supersedes homages and nostalgic feelings. Bryan is effectively painting himself into a corner by choice. Its been decades since the last film, this is no Batman and Robin to Batman Begins.
You can continually spin it anyway you wish, but it will not make you or WB any money. WB does not care about homages they want money. Money is their language. The mainstream audience's way of telling WB that they have no interest in the current film is by their wallets. At this point, who do you think WB will listen to? The people offering ideas to make them more money or why uncontrollable forces is causing them to lose money?
You can come up with all the excuses in the world, how POTC was a juggarnaut, how Superman is not relevant to people, how Jon Peters did so and so, how people are stupid and don't like "smart" films etc... But you have to own up to your mistakes. Otherwise you will keep repeating them.
Instead of blaming something or someone and spin Singer on a pedestal, we should give reasons for changes within their power. It's more productive. You ever notice the most popular and memorable debates at SHH are over who they should cast?