I'm sure WB is exhaling a breath of relief that their string of box-office flops (Beautiful Creatures, Bullet to the Head, Jack the Giant Slayer, Gangster Squad) has been broken by 42.
With the stellar word of mouth it's been getting, I wouldn't be surprised to see a 4x multiplier on this film. Yes, I can see this easily being a good counter-programming film even when Iron Man 3 comes out.
Of course it won't but not everyone will want see Iron Man 3 that weekend, me for example. So 42 may be the one they hit up
Iron Man 3 is currently sitting at 93% on RT. That's pretty tough to beat.
Given the twist in the movie i'm surprised that IM3 has such a high score.
I saw on Friday. IMO really didn't deliver . It's different to IM2 but i dislike them both.
https://***********/BoxOffice/status/328528826378383361@BoxOffice: IRON MAN 3: $195.3M Overseas / Global Total. #IronMan3