Zarex
Avenger
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- May 16, 2012
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Marvel Studios won't see a single penny of the BO from Sony's MCU Spider-Man films, just as Sony won't see a single penny of the BO from Marvel Studios' films that use the character(s) of Spider-Man.
Sony gets to determine pretty much everything about MS' use of the character other than the way in which he's used creatively, and Sony in turn gets to have Feige help right the sinking ship that has been their franchise (from their POV, anyway) without having to spend a single penny in order to secure that help, and without having to share the monetary results of said help.
That's the beauty of the deal, and the reason it directly benefits Sony more than it does Marvel Studios.
The cost to Sony is that they've willingly let the FOX into the hen house. Non MCU Spidey films are a thing of the past, regardless of any behind the scenes turmoil as a result of this deal.
As Chip mentioned, merchandise is also a key factor in the deal. Unlike the X Men or the FF, Spidey is too big to fail. Marvel couldn't afford to have him lose his popularity due to failing film franchise.
This is a classic "win-win" scenario. How often do we see that?