ArmsHeldOut
I wear my sunglasses at night
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Lois has had red hair in the comics before, so that complaint makes no sense.
That's a popular misconception actually. You know how Superman's black hair is often depicted with a blue sheen to it? Well, with Lois, it's the same idea really; back when the character had brown hair, colorists sometimes gave it a reddish tint/sheen.
When the intent is to illustrate a true redhead in comics, they almost always conform to very stereotypical notions of how redheads are perceived in society: freckled and green-eyed (like the Jimmy Olsen character, whose appearance generally contrasts with Lane's, as seen in the image below taken from TDOS).
(BTW, this is just an observation, not a criticism of Adams. I'm fine with how she looked in the film although I'd honestly prefer her hair to be just a little darker in the sequel.)
Lane and Olsen:

Superman (with blue sheen):

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