I'm impressed at how this movie receives the "It's a thinking man movie, too deep for you?"
"Not enough jokes for you?"
"Do you expect just because it's a comic book movie or a superhero movie to be all flash and no substance?" defensive reactions.
Let's compare this to a cleverly developed cartoon, like season 4 of
Justice League Unlimited, that went deep without going too preachy, those are 20 minutes an episode, 13 episodes, total screen time is longer than 4 hours. If you'd like, take out the last episode, and don't look at it here.
Or simply take these episodes
- Doomsday Sanction
- Task Force X
- Clash
- Question Authority
- Flashpoint
- Panic in the Sky
- Divided We Fall
- Epilogue
That's about as long as the theatrical release of BvS, and it has the meat of what that movie wanted to be, done properly.
It makes viewers think, not packed with heavy exposition, not packed with corny dialogue, not packed with stupid moments, villains objectives are straightforward and clear, and live up to what we saw established about them in this arc, government doesn't trust superheroes, Batman agrees that super powered beings being supervised for security purpose without being a jerk, Luthor works on making the public distrust the heroes, it has humor, it has flash, it has substance, and it works fine, it works really really well.
The movie in discussion however, is a mess, it tries to be clever, has some good ideas, but it's not presented properly.
Comparing that cartoon arc to this movie is like comparing two speakers publicly speaking about the same subject, one prepared his/her speech well and presents it in a fun, engaging, and interesting manner, making people think and talk about it and enjoy their time, while the other has his/her cards mixed up, mumbles too often, people either think of leaving or think of finding what is conflicting within the speech they listen to and discuss it with the speaker.
In short; to be simply dark and contain less humor does not automatically make the matter at hand more intelligent, and having a good amount of humor cleverly placed to make the story more engaging does not make the matter a joke and less of a thinking person project.