Box office*

So all things considered, good word of mouth or not, it's still coming in under Brave New World.
 
So all things considered, good word of mouth or not, it's still coming in under Brave New World.
The title Captain America sells better.

However, the movie being good and the good reception should help in the long run.

$375 million I guess, globally*
 
So all things considered, good word of mouth or not, it's still coming in under Brave New World.
Hoping that the good WOM is gonna grant this a better 2nd weekend than Brand New World. It deserves it.

Marvel audiences truly are nostalgia-hounds nowadays, aren't they?
 
Hoping that the good WOM is gonna grant this a better 2nd weekend than Brand New World. It deserves it.

Marvel audiences truly are nostalgia-hounds nowadays, aren't they?

Yeah, Cameos: The Movie (aka No Way Home and Deadpool & Wolverine (which I enjoyed btw)) make a billion
but an actually good movie will struggle to reach $400m
the world aint fair

but these are the same audiences that constantly propel Jurassic World and Fast & Furious movies to a billion dollars, general audiences have s*** taste
 
Opening weekend (Friday to Sunday, North America)
$357,115,007 Endgame
$260,138,569 No Way Home
$257,698,183 Infinity War
$211,435,291 Deadpool & Wolverine
$207,438,708 Avengers
$202,003,951 Black Panther
$191,271,109 Age of Ultron
$187,420,998 Multiverse of Madness
$181,339,761 Wakanda Forever
$179,139,142 Civil War
$174,144,585 Iron Man 3
$153,433,423 Captain Marvel
$146,510,104 Vol. 2
$144,165,107 Love and Thunder
$122,744,989 Ragnarok
$128,122,480 Iron Man 2
$117,027,503 Homecoming
$118,414,021 Volume 3
$106,109,650 Quantumania
$98,618,668 Iron Man
$95,023,721 Winter Soldier
$94,320,883 Guardians
$92,579,212 Far from Home
$88,842,603 Brave New World
$85,737,841 Dark World
$85,058,311 Doctor Strange
$80,366,312 Black Widow
$75,812,205 Ant-Man and the Wasp
$75,388,688 Shang-Chi
$74,300,608 Thunderbolts*
$71,297,219 Eternals
$65,723,338 Thor
$65,058,524 First Avenger
$57,225,526 Ant-Man
$55,414,050 Incredible Hulk
$46,110,859 Marvels

Compiling these numbers, I forgot how the 2022 Mcu movies opened so big. In 2023, Quantumania and Guardians 3 still opened over $100 million. It really crashed with The Marvels, which is still is the outlier for not grossing over $100 million in North America overall. I hope Fantastic 4 could at least clear $65 million in the opening weekend.
 
$79,308,883 - 4th day in North America*

It should outgross Blade II by Tuesday and The Marvels by Wednesday.
 
Unless they do a clean reboot and earn the audience back legitimately, the only thing that will even come close to the past heights is the next Avengers films, but I expect audiences to be divided on those. A potentially huge success at the theaters, but not so much long term.
 
Unless they do a clean reboot and earn the audience back legitimately, the only thing that will even come close to the past heights is the next Avengers films, but I expect audiences to be divided on those. A potentially huge success at the theaters, but not so much long term.
And Spider-Man too.

Making this and Brave New World was always a risk, especially after the wave of projects that came out in 2021 to 2023. Good thing, this doesn't seem like a start of a new franchise.
 
And Spider-Man too.

Making this and Brave New World was always a risk, especially after the wave of projects that came out in 2021 to 2023. Good thing, this doesn't seem like a start of a new franchise.
I really liked Thunderbolts* and I am sorry it hasn't picked up momentum despite the solid audience reaction. It was a risk, but I believe a bigger one than it needed to be.

Even the "sure things" will ultimately underwhelm unless the "leadership" charts a bold new course in the near future. Audiences will clearly not just pick something back up again because you decided to get back to basics and focus on story and characters. It needs to be that plus the (historically) heavy hitter characters returning, with whole new leadership and/or approach.
 
I really liked Thunderbolts* and I am sorry it hasn't picked up momentum despite the solid audience reaction. It was a risk, but I believe a bigger one than it needed to be.

Even the "sure things" will ultimately underwhelm unless the "leadership" charts a bold new course in the near future. Audiences will clearly not just pick something back up again because you decided to get back to basics and focus on story and characters again. It needs to be that plus the (historically) heavy hitter characters returning, with whole new leadership and/or approach.
I think Feige knows Thunderbolts isn't a long term franchise, well in the movies.

From the article I've seen, he was the one that suggested about the ending. So even if this is a flop to Disney, this is not going to be an Eternals situation. Most of the cast are back in Doomsday in just 1 year.
 
Shame that it's not performing better, best MCU film in a while.
I think it is due to no one knowing the characters, they already spoiled the name change which can come off a bit desperate. It is a very good movie, but it doesn't have any must see in theater scenes or sounds. When people think Avengers they likely envision bigger spectacles, I expect huge streaming numbers but it was not going to dominate in box office.

Yes movies that don't have a known character like Sinners do well, but when something is connected to a Marvel or DC I think they perform worse. People want to see the popular characters and less forgiving to known entities.
 
I think it is due to no one knowing the characters, they already spoiled the name change which can come off a bit desperate. It is a very good movie, but it doesn't have any must see in theater scenes or sounds. When people think Avengers they likely envision bigger spectacles, I expect huge streaming numbers but it was not going to dominate in box office.

Yes movies that don't have a known character like Sinners do well, but when something is connected to a Marvel or DC I think they perform worse. People want to see the popular characters and less forgiving to known entities.
The only one here I would call somewhat popular is Bucky.

Ghost, forgettable villain from 2018.
Walker, you need to watch the TV series for the actual introduction and Marvel Studios released 7 other shows since then.
Red Guardian and Yelana, set in a pre-Infinity War days that felt it was released in a wrong year (2021) instead of 2017, and we've had a bunch of Marvel movies since July 2021.

They might have appeared in the past, but in a bigger grand scheme of things, they are no Deadpool/Spider-Man. I really think they should have went harder with the marketing and showcase Sentry even if he's a nobody, for the power display.
 
I really liked Thunderbolts* and I am sorry it hasn't picked up momentum despite the solid audience reaction. It was a risk, but I believe a bigger one than it needed to be.

Even the "sure things" will ultimately underwhelm unless the "leadership" charts a bold new course in the near future. Audiences will clearly not just pick something back up again because you decided to get back to basics and focus on story and characters. It needs to be that plus the (historically) heavy hitter characters returning, with whole new leadership and/or approach.

I mean, its doing solid numbers. Deadline's early guess is a 53% weekend drop, so honestly, still likely under 60% drop. I was expecting it to be a bit of a closer fight between Thunderbolts and Sinners, even with Deadline hilariously underestimating Sinners.
 
North America
$190,241,310 Into the Spider-Verse
$183,651,655 Black Widow
$181,030,624 Thor
$180,202,163 Ant-Man
$179,883,157 Origins: Wolverine
$176,654,505 First Avenger
$164,870,234 Eternals
$157,299,718 X-Men
$155,442,489 Apocalypse
$154,696,080 Fantastic 4
$146,408,305 First Class
$139,755,882 Last Dance
$134,806,913 Incredible Hulk
$132,556,852 The Wolverine
$132,177,234 Hulk
$131,921,738 Rise of the Silver Surfer
$115,802,596 Ghost Rider
$102,543,518 Daredevil
$95,354,195 Thunderbolts (7 days)

Global
$393,602,435 Spider-Verse
$379,751,655 Black Widow
$373,062,864 Origins: Wolverine
$370,569,774 First Avenger
$352,616,690 First Class
$333,535,934 Fantastic 4
$301,913,131 Rise of the Silver Surfer
$296,339,528 X-Men
$264,770,996 Incredible Hulk
$252,442,974 Dark Phoenix
$245,285,165 Hulk
$228,738,393 Ghost Rider
$206,136,825 Marvels
$181,591,161 Thunderbolts (9 days)

North America (MCU)
$858,373,000 Endgame
$814,866,759 No Way Home
$700,426,566 Black Panther
$678,815,482 Infinity War
$636,745,858 Deadpool & Wolverine
$623,357,910 Avengers
$459,005,868 Age of Ultron
$453,829,060 Wakanda Forever
$426,829,839 Captain Marvel
$411,331,607 Multiverse of Madness
$409,013,994 Iron Man 3
$408,084,349 Civil War
$391,283,774 Far from Home
$389,813,101 Vol. 2
$358,995,815 Volume 3
$343,256,830 Love and Thunder
$334,952,829 Homecoming
$333,718,600 Guardians
$319,034,126 Iron Man
$315,058,289 Ragnarok
$312,433,331 Iron Man 2
$259,766,572 Winter Soldier
$232,641,920 Doctor Strange
$224,543,292 Shang-Chi
$216,648,740 Ant-Man and the Wasp
$214,504,909 Quantumania
$206,362,140 Dark World
$200,391,390 Brave New World
$183,651,655 Black Widow
$181,030,624 Thor
$180,202,163 Ant-Man
$176,654,505 First Avenger
$164,870,234 Eternals
$134,806,913 Incredible Hulk
$95,354,195 Thunderbolts (7 days)
$84,500,223 Marvels

Global (MCU)
$2,799,439,100 Endgame
$2,052,415,039 Infinity War
$1,921,407,902 No Way Home
$1,520,538,536 Avengers
$1,405,018,048 Age of Ultron
$1,349,926,083 Black Panther
$1,338,073,645 Deadpool & Wolverine
$1,266,152,644 Iron Man 3
$1,155,046,416 Civil War
$1,132,705,055 Far from Home
$1,131,416,446 Captain Marvel
$955,775,804 Multiverse of Madness
$880,960,014 Homecoming
$863,756,903 Vol. 2
$859,208,836 Wakanda Forever
$855,301,806 Ragnarok
$845,555,777 Volume 3
$773,350,376 Guardians
$760,928,081 Love and Thunder
$714,421,503 Winter Soldier
$677,796,833 Doctor Strange
$644,783,140 Dark World
$623,933,331 Iron Man 2
$622,674,139 Ant-Man and the Wasp
$585,796,247 Iron Man
$519,311,965 Ant-Man
$476,071,180 Quantumania
$449,326,618 Thor
$432,243,292 Shang-Chi
$414,992,966 Brave New World
$402,064,899 Eternals
$379,751,655 Black Widow
$370,569,774 First Avenger
$264,770,996 Incredible Hulk
$206,136,825 Marvels
$181,591,161 Thunderbolts (9 days)
 
I mean, its doing solid numbers. Deadline's early guess is a 53% weekend drop, so honestly, still likely under 60% drop. I was expecting it to be a bit of a closer fight between Thunderbolts and Sinners, even Deadline hilariously underestimating Sinners.
Solid numbers indeed. I was expecting the good reviews prior to release and the strong WOM within it's opening frame to boost the initial projections. I didn't think this was ever going to open to 100 million, but I anticipated a potential move into the mid 80's/low 90's.
 
The numbers would have been solid, if only this didn't cost $180 million (production). I thought, this would be a bit cheaper to produce, like $120 million similar to movies like Deadpool and Logan under Fox.
 
Movie got about 2 more weeks, unless Final Destination is a stunner then it is 1 more week.
We know Lilo & Stich along with Mission Impossible will be taking up the theater space.
 
Movie got about 2 more weeks, unless Final Destination is a stunner then it is 1 more week.
We know Lilo & Stich along with Mission Impossible will be taking up the theater space.
Final Destination: Bloodlines is out in Wednesday in international markets, so once again North America numbers would have to do the heavy lifting just like most of the time (post-pandemic) when it comes to Western films.

Sinners having super great legs, plus the other summer movies coming out later this month would hurt this movie in the long run. The good reception/word of mouth is the main thing preventing it to drop like a rocket, but it won't be enough to gross over $200 million in North America.
 

$260 million globally by May 11.

So Thunderbolts* needs to make the most of its New Avengers rebranding to run up the numbers for a couple of weeks, and spend for a large-scale Memorial Day marketing around The New Avengers titling – perhaps even throwing together a teaser shot for Avengers: Doomsday to tack onto the new TV spots as an extra “all roads lead to Doomsday” messaging boost around the Avengers branding.

I know this is just the author making a suggestion, but that sounds like the sort of desperate thing that happened when one of the last trailers or TV spots for The Marvels had footage of not just Carol, but Tony Stark and Steve Rogers, too. Audiences are being wiser with their money and not going to see some Marvel movie just because it sets up another Marvel movie. If Thunderbolts is good enough to stand on its own, then the studio shouldn't try to tease some Avengers-level event to get people to the theater.
 
I know this is just the author making a suggestion, but that sounds like the sort of desperate thing that happened when one of the last trailers or TV spots for The Marvels had footage of not just Carol, but Tony Stark and Steve Rogers, too. Audiences are being wiser with their money and not going to see some Marvel movie just because it sets up another Marvel movie. If Thunderbolts is good enough to stand on its own, then the studio shouldn't try to tease some Avengers-level event to get people to the theater.
I think the studio is clearly not that confident with just using Thunderbolts* as a title. They probably knew Thunderbolts was a risk in the first place and not a guaranteed hit. The opening weekend numbers is one of the lowest out of 36 MCU films, and if we use inflation numbers, its doing much worse compare to most phase 1/2 movies.

But since the reviews are good, and the cinemascore is good, they are now using the new title to make the most out of the situation. But I think it won't help that much. I think people would just wait for next year for their Avengers fix, a movie with a much bigger and more interesting roster.
 
Movie got about 2 more weeks, unless Final Destination is a stunner then it is 1 more week.
We know Lilo & Stich along with Mission Impossible will be taking up the theater space.

I think Final Destination is primed to break out. Horror has been getting a lot of success recently, and the predictions are already in the $40s. Plus, it will be taking the Imax screens.

2nd weekend is a good size better than BNW's 2nd weekend, btw.
 

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