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Carol eclipsed him in popularity a loooong time ago. Granted, she's probably still best known as Ms. Marvel (not for much longer), but there's a reason he's basically been dead in the comics since the early 80's while she went on to headline several of her own titles and play significant parts in most of the big crossover events (from Operation: Galactic Storm onwards). The only people who will be more familiar with Mar-Vell are the older readers who haven't paid attention to Marvel comics (or other media, as legendkillin pointed out) over the last 25 years.This is a character that if any of the general audience knows about it likely knows about the original guy version before the change lol
