Zarex
Avenger
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Marvel has been planning a Luke Cage movie in some fashion for even longer than the aka Jessica Jones TV pilot that never got off the ground. In fact, the latest update on that was a few days ago when THR reported that Marvel Studios has quietly bought back Blade, Ghost Rider, Daredevil and Power Man within the last year.
I believe these rights back came back either because a sufficient amount of time had elapsed since the initial production date of the previous film (Blade, Daredevil) or the studio relinquished the rights ahead of time (Ghost Rider), perhaps to maintain a good working relationship with Disney/Marvel. The rights to Luke Cage have been with Marvel Studios since the company came into being, but were unavailable for other use while Melissa Rosenberg was attempting to put together a Jessica Jones series.
And again: The Marvel intro logo to this trailer shows Rage. Clearly.
He isn't shown wearing the luchador mask yet, but he may well put it on later in the show (I'm assuming everything here is from the pilot? They haven't filmed any other episodes yet, right?)
Though I would have liked to have seen Cage, they may be holding him out for a potentiall Heroes for Hire spinoff at some later date. And "Rage" is fine, so long as the character is never, ever addressed by that name.