Actually, the article is dead wrong.
Fans don't like fakeDante because he isn't the Dante we have grown to love. Imagine replacing Solid Snake with one from a different dimension, or Commander Shepard, or Nathan Drake. We are already invested in those characters, we want to see their story.
Story is as important to a video game as gameplay.
This game did nothing to further the story of DMC. It did nothing to further Dante's story. The story was utterly useless. A game with good gameplay is useless if what you do has no aim or motive. Just as a game with a good story is useless if the gameplay is so terrible it cannot be played.
Like I said, the fans have spoken and this game will sell poorly and hopefully Ninja Theory goes out of business or distances themselves from DMC.