“Guardians of the Galaxy” is set to become the biggest August pre-seller in Fandango’s history, the online ticket company reports.
The Marvel space adventure is outpacing sales of the previous record-holder, “The Bourne Ultimatum,” and is also outselling other films made by the comicbook production company, “Thor” and “Captain America.”
It is shaping up to be the hottest selling non-sequel of the year, besting “The LEGO Movie,” a sign of the strength of the Marvel brand. It currently accounts for 93% of tickets sold. Analysts expect the film will debut to north of $65 million this weekend.
Fandango surveyed more than 1,000 “Guardians” ticket-buyers on its site and found that 95% are attracted to the film’s humor; 85% are excited to see Chris Pratt in a starring role; and 80% are interested in seeing additional “Guardians” movies (a good thing as Disney just announced a sequel hits theaters in 2017).