Blitzkrieg
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This will possibly break the March OW record currently held by BvS. 170-175 million seems doable.
Disneys Beauty and the Beast danced away with $16.3M in Thursday previews.
Yesterday, off early evening shows, industry forecasts estimated that previews would rake in between $12M-$14M. Two waves of previews occurred for Beauty and the Beast: At 6PM in Imax/3D/PLF which repped 41% of the nights gross and at 7PM with regular 2D shows.
Beauty and the Beasts Thursday night is the biggest of the year, the biggest ever for a Disney Live Action title beating Cinderellas $2.3m and The Jungle Books $4.2M, the second biggest ever for a PG film, and the third biggest ever in March after Batman v. Superman ($27.7M) and The Hunger Games ($19.7M). Beauty and the Beast even smokes Furious 7s Thursday night preview of $15.8M.
Audience scores were more than glowing for the Bill Condon-directed musical: Screen Engine/ComScores PostTrak shows that Thursday audiences gave Beauty and the Beast an 88% overall positive score with four-and-half stars. Close to 60% of the crowd was made up of females who gave it a 91% positive score with 53% under 25. Diving deeper into these numbers we see 68% were between 18-34, which means that Beauty and the Beast is stoking the generation who actually grew up with the original 1991 Oscar-winning movie. Its a similar phenomenon we saw with the Finding Dory audience.
Seventy percent of last nights crowd are definitely recommending Belle and Beast to their friends. Forty-six percent cited that the genre/type of movie was one of the reasons why they bought tickets, while 33% said the movie was part of a franchise they like.
A third of all moviegoers called out Emma Watson as the prime reason for attending. RelishMix reports that Watson is the films biggest social media activator with more than 83M followers across Instagram, Facebook and Twitter, and shes continually sharing materials.
Moviegoers also cited what Beauty and the Beast marketing influenced them the most: 53% said it was the in-theater trailer, 48% were influenced by the TV ads, while 41% a piece mentioned the online trailer, and the word of mouth from their friends. Last night, Fandango reported that Beauty and the Beast was selling out all over the country.
Disney’s live-action Beauty And The Beast waltzed into its first suite of overseas markets on Thursday, setting the table with $11.5M. The Bill Condon-directed update on the 1991 animated classic was No. 1 in all 28 opening markets save Slovakia where it was the top non-local movie. Key plays cozying up to Emma Watson’s Belle on Thursday include Italy, Germany, Korea and Brazil. More join Disney’s guest list today, including China where early unofficial estimates have it at about $13M for the day.
Italy kicked of to $1M for the biggest March Thursday debut and biggest Disney Thursday debut ever. Germany scored $1.1M for 2nd best biggest opening day of 2017 and 2nd biggest March launch day of all time. Korea picked up $1.2M for the 3rd best Disney Live Action start ever, behind only Pirates 3 and 4. Brazil grossed $1.8M and is the top Disney Live Action opening day on record and the 2nd biggest opening day of 2017.
Other launches include Austria with the top March opening day ever; Denmark as Disney’ best March opening day; and Hong Kong and the Philippines with the No. 1 first day of 2017.
In China, we’re seeing estimates close on $13M for Friday. Despite some controversy surrounding the film in Russia and Malaysia over the “gay moment,” the Middle Kingdom’s People’s Daily official newspaper took pains to say local censors kept it in the film and offered no parental advisory.
Disneys new Beauty and the Beast is like going back to your favorite college bar, after a 10 year absence. They still play some of your favorite songs on the jukebox, and you feel a spark of excitement when you walk in the door. You notice that the bar has been remodeled with a shiny new sign out front and given a modern update, with some very minor changes without any real purpose. All of your favorite bar buddies are gone, except for the guy playing the same songs on the jukebox and its mostly filled with new people. The new people arent bad or anything, some of them are actually quite fun to be around, but you really miss the original crew that made the bar such a special place. You feel a sense of nostalgia is in the air, but by the end of the night you end up feeling empty and sad, and instead of fighting it and trying to figure out why it doesnt feel the same, you end up going home, looking at pictures and thinking about all of the great memories you had 20 years before. The bars just not the same anymore, and its not any better either.
6/10
I don't see it being as front-loaded as a comic book movie. I could be completely wrong but I just don't see it. I see it more like Jurassic world which turned an 18 million Midnight's into 200 million opening weekend. Not that I'm expecting 200mil because I'm not but I am expecting over 150mil.I am thinking more between 120m-140m right now myself. But I have no idea what the late night number means, because a movie like this has never done a number like that.
One question for those that have seen the film, does it have the scene where the beast hilariously gets worked up when he wants Belle to join him for dinner?
Midday matinees, Disney’s Beauty and the Beast is destined to log among March top openers of all-time with a current projected $165M-$175M weekend, on what looks to be a $60M-$62M Friday. These are from non-Disney industry estimates.