Jason Kane
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Interesting article on IO9 titled "The Real Reason Studios Want Die Hard Fans Steering Movie Adaptations". The article addresses the "Studio Production Chiefs Speak". Panel at ComicCon, which featured Drew Crevello (WB), Jim Miller (Lionsgate) and Daria Cerek (FOX).
Mr Miller: "Loyalty to the source material is the most important thing. There's a reason these things are popular, and to diverge from what made them popular (in the first place) would be a huge mistake."
It seems so simple, doesnt it?
For Marvel, yes. For everyone else not so much as history has shown