First Avenger
Superhero
- Joined
- Aug 2, 2010
- Messages
- 6,179
- Reaction score
- 585
- Points
- 73
They thought they did. They had faith in Trank to provide a better movie then late into the production it seemed that wasn't happening.
It was misplaced trust, an error on their part but that has no correlation on whether a F4 movie should or should not have been made in the first place.
Their goal with the reboot was to create a sustainable F4 franchise. They failed. But that doesn't mean they as a business shouldn't have tried.
The property holds value and in a current marketplace supporting the subject matter there was no reason not to try and kickstart a franchise.
Making a movie to start an ongoing franchise and failing is still a better business move than letting the property out of their hands for nothing.
In risk vs reward terms the latter would net them $0 whereas the former could lose them some money or gain them a lot down the road.
They lost money, not a ton due to conservative budgeting but still lost money, but if the gamble had paid off they'd have made a lot more than the $0 for not utilising the property at all.
In the end the risk of making the movie was more economically sound than not and losing the potential income from it.
You don't follow the news,do you?